# Allergen-Free Chocolate Cups No Whey Foods' 'Pea Not Cups' are Free From Eight Common Allergens By Laura McQuarrie | Published 2016-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pea-not References: [nowheychocolate](http://www.nowheychocolate.com/Milk_Free_Nut_Free_Gluten_Free_p/vegan-chocolate-peanot-cups.htm) No Whey Foods offers its 'Large Pea"Not" Butter Cups' as an alternative to some of the most popular peanut butter cups in the confectionery industry. While the [chocolate peanut butter cups](https://www.trendhunter.com/trends/topless-peanut-butter-cups) that are offered by leading brands are generally loaded with ingredients that not all consumers can agree with, this offering from No Whey Foods is free from the [top eight most common allergens](https://www.trendhunter.com/trends/yumearth-valentines-day), including milk, peanuts, tree nuts, eggs and soy. The vegan Pea"Not" filling in these cups is made from [sunflower seed and cocoa butter](https://www.trendhunter.com/trends/sowleil), vegan cane sugar and natural vanilla for sweetness. The allergy-friendly treat is covered in a ridged dairy-free chocolate shell that makes a convincing lookalike to the real deal, yet the Large Pea"Not" Butter Cups are as a much safer option for kids to take to school. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Allergen-free Confections:** No Whey Foods' 'Pea Not Cups' exemplify the trend of allergen-free confections, providing a safe and delicious alternative for consumers with food allergies. - **Vegan-chocolate Substitutes:** The use of sunflower seed and cocoa butter in No Whey Foods' Pea Not Cups highlights the trend of utilizing vegan ingredients as substitutes in chocolate products. - **Dairy-free Alternatives:** The ridged dairy-free chocolate shell of No Whey Foods' Large Pea Not Butter Cups taps into the trend of providing dairy-free alternatives in the confectionery industry. ### Where This Applies - **Confectionery:** The success of No Whey Foods' allergen-free chocolate cups presents disruptive innovation opportunities in the confectionery industry to cater to an increasing demand for allergen-free products. - **Food Manufacturing:** The development and production of allergen-free and vegan chocolate products, like No Whey Foods' Pea Not Cups, offers potential disruptive innovation opportunities in the food manufacturing industry. - **School Snack Market:** No Whey Foods' Large Pea Not Butter Cups provide a safe option for kids to take to school, indicating disruptive innovation opportunities in the school snack market for allergen-free treats. ## Related on Trend Hunter - [Allergen-Free Halloween Snack Bags](https://www.trendhunter.com/trends/allergyfriendly-bag-o-treats.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/oat-milk-peanut-butter-cups.md) - [Allergy-Friendly Vegan Chocolates](https://www.trendhunter.com/trends/plant-based-milk-chocolate.md) - [Better-For-You Peanut Butter Cups](https://www.trendhunter.com/trends/peanut-butter-better-cups.md) - [Plant-Based Peanut Butter Cups](https://www.trendhunter.com/trends/loveraw-peanut-butter-cups.md) - [Allergy-Friendly Alt Puddings](https://www.trendhunter.com/trends/dairy-free-pudding.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Asian-Inspired Snack Cups](https://www.trendhunter.com/trends/sun-butter-chocolate-cups.md) - [Free-From Seed Spreads](https://www.trendhunter.com/trends/peanutfree-spread.md)