# Pastry-Inspired Hard Seltzers Pączki Head Seltzer Uses Vodka Distilled with Deep-Fried Dough By Laura McQuarrie | Published 2022-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pczki-head-seltzer References: [prnewswire](https://www.prnewswire.com/news-releases/detroit-city-distillery-triples-pczki-day-vodka-production-adds-new-bottle-from-poland-and-new-seltzer-301476638.html) & [detroitcitydistillery](http://www.detroitcitydistillery.com/)  Pączki Head Seltzer is a new offering for fans of [Detroit City Distillery's](https://www.trendhunter.com/trends/garlic-parm-loaded-mac-n-cheese) Pączki Day Vodka made with fresh-baked raspberry pączki from Hamtramck's legendary, family-owned New Palace Bakery. Michael Forsyth, co-owner of Detroit City Distillery, says "We decided Pączki Day Vodka needed its very own seltzer to make the ultimate Pączki Party pairing." The limited-edition Pączki Head Seltzer pack shares the taste of a pure and simple craft spirit made with only vodka and pączki, and no artificial ingredients, flavors or sweeteners. [Spiked water drinks](https://www.trendhunter.com/trends/ntrl-strawberry) are in high demand from consumers are interested in personal health, especially since they tend to be lower in calories than other alcoholic beverages, and they satisfy a thirst for bubbles and full-flavor beveages. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 50% | Activity: 88% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Pastry-inspired Hard Seltzers:** Creating hard seltzers inspired by baked goods is a unique way to appeal to consumers interested in low-calorie alcoholic beverages. - **Limited-edition Alcoholic Beverages:** Limited-edition alcoholic beverages inspired by holidays or cultural events provide a short marketing window for brands to generate buzz. - **Zero Artificial Ingredients in Alcoholic Beverages:** Consumers are looking for natural and healthier options even in alcoholic beverages, creating an opportunity for brands to focus on natural ingredients. ### Who This Affects Most - **Alcoholic Beverages:** The alcoholic beverage industry can create unique and customized flavors that appeal to a wide range of consumers; - **Bakery:** Bakeries can partner with alcoholic beverage brands to include their pastries or flavors in craft spirits, creating cross-promotion opportunities. - **Distillery:** Distilleries can use unique flavor profiles, like pastry-inspired hard seltzers, to appeal to new markets and consumers. ## Related on Trend Hunter - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Summertime Evening-Inspired Cocktails](https://www.trendhunter.com/trends/cathead-sparkling-sunsetters.md) - [Tea-Infused Hard Seltzers](https://www.trendhunter.com/trends/svedka-tropics-tea-spritz.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Dessert-Like Seltzers](https://www.trendhunter.com/trends/polar-seltzer-dessert-cart.md) - [Coffeeberry-Spiked Hard Seltzers](https://www.trendhunter.com/trends/delicious-seltzers.md) - [Fruity Vodka Sodas](https://www.trendhunter.com/trends/truly-vodka-soda.md)