# Rejuvenating Overnight Masks PCA Skin's New Nighttime Mask Uses Hyaluronic Acid to Fight Aging By Francesca Mercurio | Published 2021-08-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pca-skin References: [forbes](https://www.forbes.com/sites/forbes-personal-shopper/2021/06/30/the-haul-the-best-new-makeup-and-skincare-launches-this-month/?sh=3a1a956155e1) & [pcaskin](https://www.pcaskin.com/hyaluronic-acid-overnight-mask-web.html?___store=store_view_pca_consumer) [PCA Skin](https://www.trendhunter.com/trends/acne-peel) R&D has released a new [nighttime skincare product](https://www.trendhunter.com/trends/premium-overnight-skincare) that helps rejuvenate the skin overnight. The Hyaluronic Acid Overnight Mask is PCA Skin's newest and highly raved-about product. Designed to hydrate, rejuvenate, and replenish the skin, this formula uses hyaluronic acid as its principal ingredient. The product uses two forms of hyaluronic acid - sodium hyaluronate and hydrolyzed hyaluronic acid - to help keep the skin hydrated and youthful. It is also completed with natural ingredients such as niacinamide and panthenol, which help plump and smooth the skin while sleeping. This overnight mask is an easy solution to help tackle [aging](https://www.trendhunter.com/trends/antiaging-overnight-cream). The product is best applied after cleansing, toning, and moisturizing the skin. It can be used nightly or as needed. The product retails for USD 69 and can be purchased via PCA Skin's website. Image Credit: PCA Skin ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 33% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Overnight Mask Trend:** The trend of overnight masks that rejuvenate the skin, making use of powerful and natural ingredients to combat aging and give a youthful glow to the face. - **Hyaluronic Acid in Skincare Trend:** The trend of skincare products that make use of hyaluronic acid, a powerful ingredient that keeps skin hydrated and promotes skin rejuvenation. - **Natural Ingredients in Skincare Trend:** The trend towards using natural ingredients such as niacinamide and panthenol in skincare products, which help plump and smooth the skin while sleeping. ### Who This Affects Most - **Skincare Industry:** The skincare industry has the opportunity to incorporate more natural ingredients and powerful antioxidants such as hyaluronic acid into their products and capitalize on the increasing demand for overnight masks and rejuvenating night-time skincare routines. - **Beauty Retail Industry:** The beauty retail industry has the opportunity to develop markets around new skincare trends and capitalize on the increase in segment customers who are environmentally conscious and search for natural ingredients in their beauty products. - **Online Retail Industry:** The online retail industry has the opportunity to leverage the trend of overnight masks and other skincare products with hyaluronic acid and natural ingredients, providing access to products such as PCA Skin R&D's new Nighttime Mask to a growing customer base. ## Related on Trend Hunter - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Deeply Hydrating Masks](https://www.trendhunter.com/trends/rha-hydra-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Premium Overnight Skincare Solutions](https://www.trendhunter.com/trends/premium-overnight-skincare.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Skincare-Infused Pillowcases](https://www.trendhunter.com/trends/hyaluronic-acidinfused-pillowcases.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md)