# Bakery-Inspired T-Shirt Boxes PBR x Entenmann's Collab Shares a T-Shirt, Tote & Donuts By Laura McQuarrie | Published 2021-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pbr-x-entenmanns References: [foodandwine](https://www.foodandwine.com/news/pbr-entenmens-hard-coffee-donuts-pairing-merch) & [store.pabstblueribbon](https://store.pabstblueribbon.com/products/pabst-x-entenmanns-tee) The [PBR](https://www.trendhunter.com/trends/relax-with-pabst) x [Entenmann's](https://www.trendhunter.com/trends/entenmanns-coffees) Tee explores the pairing of hard coffee and donuts and this newly announced partnership is described by the brands as "disruptive deliciousness at its finest, upsetting age-old traditions at brunch, desert, afternoon tea and beyond." The unlikely brand collaboration is being celebrated with a [limited-edition merch box](https://www.trendhunter.com/trends/panera-merch) that contains a t-shirt, a tote bag and a free sleeve of Entenmann's donuts. Donut lovers will delight in the fact that the box is styled to look like a box of donuts, rather than a regular clothing box. Although the box doesn't come with a can of PBR Hard Coffee, the association created between the brands will have coffee and donut lovers eager to remedy that for themselves. Image Credit: Ryan Duffy ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 74% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Unlikely Brand Collaborations:** The PBR x Entenmann's partnership showcases how collaborations can create new and unique products and experiences. - **Branded Merchandise Boxes:** The limited-edition merchandise box styled like a box of donuts gives brands the opportunity to create memorable unboxing experiences. - **Disruptive Food Pairings:** The combination of PBR Hard Coffee and Entenmann's donuts challenges traditional food and beverage pairings and offers new possibilities for innovation. ### Who This Affects Most - **Food and Beverage:** The PBR x Entenmann's collab shows the potential for unexpected and tasty food and beverage combinations, opening up possibilities for innovation in this industry. - **Fashion and Clothing:** The bakery-inspired t-shirt box demonstrates how fashion and clothing brands can partner with food and beverage companies to create unique items and experiences for customers. - **Marketing and Advertising:** The PBR x Entenmann's partnership illustrates the power of creative and disruptive marketing and advertising techniques, as well as the potential for cross-promotion and collaboration. ## Related on Trend Hunter - [Coffee-Inspired Beer Packs](https://www.trendhunter.com/trends/dunkin-and-harpoon-brewery.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md) - [Dessert-Flavored Coffee Ranges](https://www.trendhunter.com/trends/entenmanns-coffees.md) - [Fashion-Inspired Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-depop-box.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Fashion-Collaborative Cereals](https://www.trendhunter.com/trends/reeses-puffs.md) - [Coffee Shop Merchandise Collaborations](https://www.trendhunter.com/trends/dunkin-x-ambush.md) - [Soda Brand Donuts](https://www.trendhunter.com/trends/pepsi-donut.md) - [Coffee-Themed Holiday Desserts](https://www.trendhunter.com/trends/milk-bar-1.md)