# Mess-Free Condiment Utensils The 'PBJife' is a Specialty Knife That Helps Eliminate Sticky Fingers By Katherine Pendrill | Published 2016-11-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pbjife References: [kickstarter](https://www.kickstarter.com/projects/418441847/the-pbjife-the-ultimate-peanut-butter-and-jelly-kn?ref=category) For those who love peanut butter, but hate dealing with the sticky mess that comes from reaching into the jar, the PBJife is the perfect solution. With this genius utensil on hand, consumers never have to worry about foregoing their favorite [PB&J sandwich](https://www.trendhunter.com/trends/jams) in order to spare themselves the inevitable cleanup. The PBJife is an [extra-long knife](https://www.trendhunter.com/trends/al-malaky-royal) that is designed to reach the bottom of the tallest [peanut butter jars](https://www.trendhunter.com/trends/goober-honey) without the handle ever skimming the edges. The blade also features a patent-pending shape that allows consumers to scrape the sides, bottom and top of the jar clean to make sure they can reach every last bit. The knife even has an extra-broad blade so that consumers can dress their sandwich with a generous helping of peanut butter every time. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 80% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Kitchen](https://www.trendhunter.com/kitchen) ## Key Themes ### What's Driving This Trend - **Mess-free Utensils:** Designing innovative utensils that eliminate messy eating experiences can disrupt the cutlery industry and appeal to customers who prioritize convenience and hygiene. - **Specialty Knives:** Creating specialized knives for specific food items like peanut butter can offer new market opportunities and attract niche customer segments with unique preferences. - **Patent-pending Shapes:** Developing patent-pending shapes for utensils can increase product functionality, create brand loyalty, and result in unique selling propositions that differentiate companies in the market. ### Who This Affects Most - **Food and Beverage:** Messy food experiences can prompt innovation in the food and beverage industry, inspiring companies to create new products and packaging solutions that waste less and promote convenience. - **Kitchenware:** Creating specialized utensils for specific foods can disrupt the kitchenware industry, providing opportunities for businesses to offer innovative, unique, and functional tools for home cooks and chefs alike. - **Consumer Goods:** Innovations in consumer goods can inspire businesses to create products that solve common problems, appeal to customer preferences, and offer convenience in everyday life. ## Related on Trend Hunter - [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md) - [Reimagined Peanut Butter Jars](https://www.trendhunter.com/trends/one-trick-pony-2.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Squeezable Peanut Butters](https://www.trendhunter.com/trends/drizzy-peanut-butter.md) - [High-End PB&J Spreads](https://www.trendhunter.com/trends/styles-pbj.md) - [Powered Peanut Butter Mixers](https://www.trendhunter.com/trends/peanut-butter-stirrer.md) - [Button-Shaped Peanut Butter Treats](https://www.trendhunter.com/trends/peanut-butter-buttons.md) - [Free-From Frozen Jelly Sandwiches](https://www.trendhunter.com/trends/sunbutter-jammies.md) - [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md)