<!-- canonical: https://www.trendhunter.com/trends/pbj-wine -->
<!-- robots: noindex -->

# PB&J Wine Pairings
Trader Joe's is Pairing Its Wines with a Beloved Childhood Snack

By Katherine Pendrill | Published 2018-04-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-wine
References: [traderjoes](https://www.traderjoes.com/digin/post/wine-pbj)

Instead of meat or cheese snacks, [Trader Joe's](https://www.trendhunter.com/trends/organic-concord-grape-jelly) is giving consumers are new way to enjoy its vino with the debut of [PB&J](https://www.trendhunter.com/trends/jack-links-duos) wine pairings. While the two things could not sound more different, the high-low pairing is sure to be a hit with millennials with a taste for nostalgia.

Just as the name suggests, Trader Joe's new PB&J wine pairings consist of the brand's budget-friendly wines matched with different takes on everyone favorite childhood sandwich. The pairings range from more simple mashups such as a classic PB&J with a Liberté Pinot Noir, to complicated recipes such as a peanut butter cocoa bacon bagel sandwich with the Velvet Moon Cabernet Sauvignon.

With five different sandwich pairings to choose from, the quirky menu puts an adult twist on a beloved childhood snack.

Image Credit: *Trader Joe's.*

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 26% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Nostalgia-inspired Pairings:** The trend of pairing childhood snacks with alcohol offers disruptive innovation opportunities for creative food and beverage businesses.
- **Unexpected Taste Combinations:** The trend of pairing seemingly unrelated flavors and ingredients, such as PB&J with wine, presents disruptive innovation opportunities for food and beverage companies to create unique products that appeal to a wider audience.
- **Budget-friendly Pairings:** The trend of offering affordable wine and snack pairings can provide disruptive innovation opportunities for retailers to create new revenue streams and attract price-conscious consumers.

### Sectors Adopting This

- **Food and Beverage:** The food and beverage industry can create disruptive innovations by exploring new pairings, like PB&J with wine, to offer unique products and experiences for consumers.
- **Retail:** The retail industry can embrace the trend of budget-friendly pairings by offering affordable combos that cater to price-conscious consumers and attract a wider audience.
- **Marketing and Advertising:** The marketing and advertising industry can tap into consumers' nostalgia for childhood snacks and create disruptive innovations by using nostalgic themes in campaigns to drive sales and customer engagement.

## Related on Trend Hunter

- [Nutty Sweet Jerky Snacks](https://www.trendhunter.com/trends/jack-links-duos.md)
- [Sandwich-Inspired Snack Bites](https://www.trendhunter.com/trends/pbj-oat-bites.md)
- [Concord Grape Sandwich Spreads](https://www.trendhunter.com/trends/organic-concord-grape-jelly.md)
- [Wine-Infused Cheese Dips](https://www.trendhunter.com/trends/syrah-soaked-toscano-cheese-spread-dip.md)
- [Cookie-Paired Wine Boxes](https://www.trendhunter.com/trends/cookies-and-wine.md)
- [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md)
- [Wine-Inspired Jam Recipes](https://www.trendhunter.com/trends/jam-vino.md)
- [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md)
- [Candy-Paired Wine Tastings](https://www.trendhunter.com/trends/candy-and-wine.md)