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# Exclusive PB&J Subscription Services
There is a New Monthly Subscription Service for PB&J Fanatics

By Katherine Pendrill | Published 2019-03-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-subscription
References: [delish](https://www.delish.com/food/a26826741/university-gifts-peanut-butter-and-jelly-of-the-month-club/) & [amazon](https://www.amazon.com/Gourmet-Peanut-Butter-Jelly-Months/dp/B002ZAL2YQ?tag=trenhunt0f-20)

For those who never outgrew their love of [PB&J](https://www.trendhunter.com/trends/no-bread-pbj) sandwiches, there is a new PB&J subscription service for adults. Dubbed the 'Gourmet Peanut Butter and Jelly of the Month Club,' this exclusive club caters to only the truest PB&J fans.

The Gourmet Peanut Butter and Jelly of the Month Club is a monthly PB&J subscription service that revolves entirely around the [childhood staple](https://www.trendhunter.com/trends/pbj-packed-lunch-specials). For $468.98 per year (or about $39 monthly), club members receive eight ounces of gourmet peanut butter and jelly from University Gifts. This means you'll be able to whip up different PB&J variations every single month.

While the Gourmet Peanut Butter and Jelly of the Month Club may seem niche, there has been a growing demand for different types of subscription services catering to a wide variety of dietary needs and preferences.

Image Credit: *Amazon.*

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 81% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Niche Subscription Services:** The rise of niche subscription services like the Gourmet Peanut Butter and Jelly of the Month Club presents opportunities for businesses to cater to specific interests and preferences of consumers.
- **Personalized Food Experiences:** Consumers' desire for personalized food experiences opens up opportunities for businesses to create subscription services that provide unique and customized food products.
- **Growing Demand for Specialty Diets:** The increasing demand for specialty diets creates a market for subscription services that offer curated food products tailored to specific dietary needs.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can tap into the trend of niche subscription services to create unique offerings and reach a wider audience of consumers.
- **E-commerce:** The rise of personalized food experiences through subscription services creates opportunities for the e-commerce industry to expand its offerings and provide convenient and customized food products to consumers.
- **Health and Wellness:** The growing demand for specialty diets opens up opportunities for the health and wellness industry to create subscription services that cater to specific dietary needs and promote healthy eating habits.

## Related on Trend Hunter

- [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md)
- [High-End PB&J Spreads](https://www.trendhunter.com/trends/styles-pbj.md)
- [Monthly Premium Cheese Boxes](https://www.trendhunter.com/trends/the-cheese-club.md)
- [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md)
- [Cheese Subscription Clubs](https://www.trendhunter.com/trends/murrays-cheese-club.md)
- [Jerky Subscription Boxes](https://www.trendhunter.com/trends/jerky-subscription-box.md)
- [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md)
- [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md)
- [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md)
