<!-- canonical: https://www.trendhunter.com/trends/pbj-snack -->
<!-- robots: noindex -->

# PB&J Stick Snacks
Trader Joe’s PB&J Snack Duo Shares a New Way to Enjoy a Classic Pairing

By Laura McQuarrie | Published 2020-09-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-snack
References: [traderjoes](https://www.traderjoes.com/digin/post/pb--j-snack-duo)

There are tons of PB&J snacks, the simplest of all being the peanut butter and jelly sandwich, and Trader Joe's is introducing a brand-new way for this beloved pairing to be enjoyed. The Trader Joe’s PB&J Snack Duo is touted as a "snack-ified interpretation of [a] favorite culinary couple" and it sees rolled wafer sticks with a peanut butter filling ready to be dunked into a sticky-sweet raspberry fruit dip.

While this snack format often sees cheese and crackers or cookies and frosting matched in a similar way, the PB&J Snack Duo speaks specifically to the hearts of peanut butter and jelly lovers. An individual serving of the snack shares eight grams of protein, which makes it a nourishing lunchtime or mid-day treat.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 39% | Activity: 66% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Snack-ified Interpretations:** The trend of creating snack versions of popular culinary pairings opens up opportunities for innovative flavor combinations and unique eating experiences.
- **Protein-packed Snacks:** The demand for convenient and nutritious snacks that provide a good source of protein presents opportunities for brands to offer satisfying on-the-go options.
- **Creative Dipping Experiences:** The trend of pairing snack items with unique dipping sauces or spreads creates opportunities for flavor exploration and customization.

### Who This Affects Most

- **Food and Beverage:** Companies in the food and beverage industry can capitalize on the demand for snack-ified interpretations by introducing their own creative twists on classic pairings.
- **Health and Wellness:** The health and wellness industry can leverage the protein-packed snack trend by developing and promoting nutritious, protein-rich options for health-conscious consumers.
- **Condiments and Spreads:** Condiment and spread brands can explore partnerships and collaborations to create unique dipping experiences that cater to different flavor preferences and dietary needs.

## Related on Trend Hunter

- [Nutty Sweet Jerky Snacks](https://www.trendhunter.com/trends/jack-links-duos.md)
- [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md)
- [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md)
- [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md)
- [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md)
- [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md)
- [Protein PB&J Sandwiches](https://www.trendhunter.com/trends/jams.md)
- [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md)
- [Crunchy Peanut Butter Cookies](https://www.trendhunter.com/trends/crispy-crunchy-peanut-butter-cookies.md)