# Sandwich-inspired Cookie Doughs Nestlé Toll House Now Offers PB&J Cookie Dough By Katherine Pendrill | Published 2021-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-cookie-dough References: [bestproducts](https://www.bestproducts.com/lifestyle/a37013737/nestle-toll-house-pb-and-j-cookie-dough/) Everyone's favorite sandwich combo can now be enjoyed in the form of a tasty dessert thanks to the launch of [Nestlé Toll House's](https://www.trendhunter.com/trends/nestl-toll-house-cookie-dough) new [PB&J](https://www.trendhunter.com/trends/peanut-butter-jelly-mms) [Cookie Dough](https://www.trendhunter.com/trends/nestle-toll-house-peppermint-cocoa-cookie-dough). Just as the name suggests, the new PB&J Cookie Dough takes everything you love about a peanut butter and jelly sandwich and transforms it into a soft and chewy cookie. More specifically, the PB&J Cookie Dough is made up of a peanut butter cookie dough base, studded with sweet strawberry-flavored pieces. There are 20 cookies in each pack and the dough has been pre-cut to make baking a breeze. Perhaps the best news of all is that you won't have to wait long to get your hands on some PB&J Cookie Dough. According to a PR rep, the new product will be rolling out nationwide beginning in August 2021. Image Credit: Nestlé Toll House ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 27% | Activity: 45% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sandwich-inspired Desserts:** Expanding the flavor profile of classic desserts, like cookies, to include non-traditional ingredients or flavor profiles based on popular food combinations or dishes. - **Convenience Baking:** Pre-cut cookie dough and other pre-made baking mixes that appeal to time-pressed consumers. - **Flavor Innovation:** Innovative flavor combinations for traditional baked goods and other food items to appeal to modern consumers. ### Who This Affects Most - **Food Manufacturing:** The food manufacturing industry can experiment with alternative flavor profiles in existing product lines and offer convenient pre-made baking mixes for busy customers. - **Retail:** Retailers can make innovative and non-traditional baking ingredients and pre-made mixes more accessible to the general public. - **Online Grocery Delivery:** Online grocery delivery services can offer personalized taste preferences for cookies and other baked goods, as well as offer alternative and creative flavor options to customers. ## Related on Trend Hunter - [Nostalgic Everyday Cookie Doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-doughs.md) - [Sandwich-Flavored Soft-Baked Cookies](https://www.trendhunter.com/trends/bobos-pbjs.md) - [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Ready-to-Bake Christmas Cookie Doughs](https://www.trendhunter.com/trends/nestl-toll-house-cookie-dough.md) - [Oversized Baked Cookies](https://www.trendhunter.com/trends/stuffed-cookie-dough.md) - [Peanut Butter Baking Chips](https://www.trendhunter.com/trends/peanut-butter-flavored-baking-chips.md) - [Crispy Peanut Butter Cookies](https://www.trendhunter.com/trends/new-peanut-butter-cookies.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md)