# Childhood Sandwich-Inspired Burgers The Counter PB&J Burger Has a Sweet, Savory Flavor Profile By Michael Hemsworth | Published 2022-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-burger References: [chewboom](https://www.chewboom.com/2022/04/08/the-counter-introduces-new-pbj-burger-and-ultimate-pbj-shake/) & [thecounter](https://www.thecounter.com)  The [Counter](https://www.trendhunter.com/trends/louisiana-soul-burger) [PB&J Burger](https://www.trendhunter.com/trends/jams) is arriving as a savory twist on the classic childhood sandwich that is likely to be a hit amongst consumers seeking out a new option to try out. The burger features an all-natural Angus beef patty that's layered with American cheese, a secret peanut butter sauce, jelly ketchup, mixed greens and fried onion strings, all on a multigrain bun. The burger comes served with a side of the two [peanut butter and jelly-themed sauces](https://www.trendhunter.com/trends/uncrustables-peanut-butter-mixed-berry) for dunking. The Counter PB&J Burger is arriving alongside the Ultimate PB&J Shake that starts off with a peanut butter shake made using premium vanilla bean ice cream. The shake is then topped with two scoops of ice cream, whipped cream, grape jelly and two mini PB&J sandwiches. Image Credit: The Counter ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Childhood-inspired Burgers:** Restaurants can explore playful and nostalgic flavor combinations to entice customers to try unique menu items in a crowded market. - **Innovative Shake Offerings:** Adding unconventional ingredients and toppings to shakes can increase customer interest and provide unique culinary experiences. - **Multifunctional Sauces:** Experimenting with unexpected ingredient combinations can create signature sauces that enhance the flavor profile of a dish. ### Industries Being Reshaped - **Fast Casual Restaurants:** These types of establishments can offer creative menu items that appeal to a broad range of consumers. - **Burger Chains:** Burger chains can adapt their menus to include specialty items inspired by nostalgic foods to attract younger generations and differentiate themselves from competitors. - **Ice Cream Parlors:** Incorporating unique and unconventional flavors into their menu can provide customers with new and exciting taste experiences. ## Related on Trend Hunter - [Bacon-Topped Peanut Butter Burgers](https://www.trendhunter.com/trends/supersonic-double-cheeseburger.md) - [Salted Cookie Butter Shakes](https://www.trendhunter.com/trends/sea-salt-caramel-cookie-butter-shake.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Stacked Peanut Butter Burgers](https://www.trendhunter.com/trends/peanut-butter-stacker.md) - [Spicy Texas-Style Burgers](https://www.trendhunter.com/trends/texas-bbq-brisket-burger.md) - [Donut-Topped Vanilla Shakes](https://www.trendhunter.com/trends/donut-kill-my-vibe-shake.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint.md) - [Jammy Sandwich Ice Creams](https://www.trendhunter.com/trends/pb-n-j-ice-cream.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md)