# Sandwich-Inspired Chocolate Bars The Organic OCHO PB&J Bar Features a Jam and Nut Butter Filling By Laura McQuarrie | Published 2018-03-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-bar References: [candyindustry](https://www.candyindustry.com/articles/88086-ocho-pbj-bar) & [ochocandy](https://www.ochocandy.com/product/pbj/) OCHO previously introduced Dark Peanut Butter and Peanut Butter chocolate bars, but it is now introducing a [PB&J](https://www.trendhunter.com/trends/no-bread-pbj) bar that offers those with a sweet tooth a fun new way to indulge in the taste of a classic sandwich combination. The PB&J bar pairs a layer of peanut butter with [raspberry filling](https://www.trendhunter.com/trends/peanut-butter-and-raspberry-spread), all of which is wrapped in a coating of milk chocolate. Across the food and beverage industry, a number of products are offering reinterpretations of this [peanut butter and jelly](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor) not just as a dynamic flavor combination, but also a nostalgic treat; the sweet pairing of nut butter and fruit jam promises to delight kids with a tried-and-true mix of flavors and textures, as well as remind adults of simpler times from their childhood. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 73% | Activity: 47% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reinterpreting Flavor Combinations:** The reinterpretation of classic flavor combinations like peanut butter and jelly presents an opportunity for innovative food and beverage offerings. - **Nostalgic Treats:** Nostalgic treats that evoke childhood memories, like the PB&J bar, have the potential to captivate consumers looking for familiar and comforting flavors. - **Creative Indulgences:** Innovative chocolate bars, such as OCHO's PB&J bar, offer consumers a new and exciting way to enjoy indulgent treats. ### Where This Applies - **Food and Beverage:** The food and beverage industry can tap into the trend of reinterpretation and nostalgia to create innovative products that cater to consumers' changing tastes and preferences. - **Confectionery:** The confectionery industry can explore creative flavor combinations, like the PB&J bar, to develop unique and enticing chocolate products. - **Snack Foods:** Snack food companies have an opportunity to create nostalgic, indulgent snacks, such as sandwich-inspired chocolate bars, that appeal to a wide range of consumers. ## Related on Trend Hunter - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md) - [Exclusive High Protein Bars](https://www.trendhunter.com/trends/exclusive-high-protein-bar.md) - [Sweet Sandwich Kits](https://www.trendhunter.com/trends/reeses-pbj-sandwich-kit.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Sandwich-Inspired Peanut Butter Cups](https://www.trendhunter.com/trends/reeses-pbj-big-cups.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md) - [Dessert-Flavored Breakfast Bars](https://www.trendhunter.com/trends/rxbar-am-peanut-butter-dark-chocolate.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md)