# Frozen-to-Thaw Sandwich Puddings The Magnolia Bakery PB&J Banana Pudding is a Gopuff Exclusive By Michael Hemsworth | Published 2026-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pbj-banana-pudding References: [foodbeast](https://www.foodbeast.com/news/magnolia-bakerys-famous-banana-pudding-meets-pbj/) & [gopuff](https://www.gopuff.com/p/magnolia-bakery-pb-j-banana-pudding-14oz/p334394)  The [Magnolia Bakery PB&J Banana](https://www.trendhunter.com/trends/magnolia-bakery1) Pudding has been created by the brand with [Gopuff](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint) as a frozen-to-thaw dessert product that takes the classic [peanut butter and jelly sandwich](https://www.trendhunter.com/trends/real-pbjs) as its inspiration. The product features real bananas, strawberries and peanut butter, which combine with the frozen banana pudding base to deliver a creamy, sweet experience. The product has been created in honor of National Peanut Butter Lovers Day (March 1) and is a Gopuff exclusive where shoppers can order it for $11.99. The treat will also be on special throughout March to offer customers 25% off. Chief Commercial Officer Eddie Revis spoke on the Magnolia Bakery PB&J Banana Pudding saying, "We’re bringing together a nostalgic flavor profile we know their customers love with our signature frozen-to-thaw banana pudding in a way that feels both familiar and new." Image Credit: Magnolia Bakery ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 66% | Activity: 76% | Freshness: 67% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Frozen-to-thaw Desserts:** Frozen-to-thaw formats enable premium nostalgic flavors to be distributed through instant-delivery channels, reducing cold-chain complexity and expanding impulse purchase occasions. - **Nostalgia-flavor Reinvention:** Reworking childhood staples into adult-oriented indulgences presents opportunities for premium positioning, unique ingredient pairings, and cross-generational appeal. - **Retail-exclusives with Delivery Partners:** Exclusive collaborations between specialty brands and on-demand retailers create limited-run products that driveurgency, differentiate assortments, and generate first-party customer data. ### Who This Affects Most - **Quick-commerce Grocery:** On-demand grocery platforms can capture higher basket values and frequency by featuring chef-driven frozen desserts and timed promotions. - **Packaged Frozen Desserts:** The frozen dessert sector may be disrupted by thaw-ready formulations that prioritize real fruit inclusions and bakery-inspired textures over traditional ice cream. - **Food and Beverage Brand Collaborations:** Co-branded limited editions between legacy bakeries and retail tech firms could shift co-marketing economics and broaden distribution reach. ## Related on Trend Hunter - [Banana Pudding Lip Balms](https://www.trendhunter.com/trends/banana-pudding-balm-dotcom.md) - [Comforting Pudding Snack Cakes](https://www.trendhunter.com/trends/banana-puddin-creme-pies.md) - [Frozen Toaster Pastry Sandwiches](https://www.trendhunter.com/trends/poptart-ice-cream-sandwiches.md) - [PB&J-Inspired Frozen Snacks](https://www.trendhunter.com/trends/peanut-butter-strawberry.md) - [Ready-to-Eat Crustless Sandwiches](https://www.trendhunter.com/trends/lunchables-pbj.md) - [Clean-Label Frozen Puddings](https://www.trendhunter.com/trends/frozen-puddings.md) - [PB&J-Inspired Sandwich Plates](https://www.trendhunter.com/trends/pbj-inspired-sandwich-plates.md) - [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md) - [Ready-to-Bake Bakery Treats](https://www.trendhunter.com/trends/frozen-baked-goods.md)