# Nutty Chocolate Dipped Doughnuts Voodoo Doughnut's New PB&C Doughnut Leans into a Classic Combo By Katherine Pendrill | Published 2024-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pbc-doughnut References: [qsrmagazine](https://www.qsrmagazine.com/news/voodoo-doughnut-unveils-peanut-butter-and-chocolate-flavor/)  [Voodoo Doughnut](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut) is leaning into indulgence this month with the debut of its new PB&C Doughnut – available just in time for [Valentine's Day](https://www.trendhunter.com/trends/krispy-kreme-valentines-day-collection). Perfect for anyone who loves the classic combo of peanut butter and chocolate, the new PB&C Doughnut is rich and decadent. The supersized donut confection consists of a [chocolate cake doughnut](https://www.trendhunter.com/trends/krispy-kreme-chocomania-collection) dipped in a layer of rich chocolate frosting, all topped with a generous dollop of creamy peanut butter whip. As Voodoo Doughnut CEO Chris Schultz says of the new offering, "We’re excited to introduce the PB&C to the doughnut world. The inspiration behind this incredible doughnut comes from the timeless appeal of chocolate and peanut butter.” The new PB&C Doughnut is available now, but only for a limited time. Image Credit: Voodoo Doughnut ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 32% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Indulgence in Flavored Doughnuts:** A trend towards indulgent, flavorful doughnuts is emerging, as seen in Voodoo Doughnut's new PB&C Doughnut. - **Classic Flavor Combos:** Classic flavor combinations like peanut butter and chocolate are making a comeback, as evidenced by Voodoo Doughnut's PB&C Doughnut. - **Limited-time Offerings:** Limited-time offerings are increasing in popularity, as demonstrated by the availability of Voodoo Doughnut's PB&C Doughnut for a limited time only. ### Industries Being Reshaped - **Bakery and Pastry:** The bakery and pastry industry can capitalize on the trend of indulgent, flavorful doughnuts by creating unique, innovative flavors and combinations. - **Chocolate and Confectionery:** The chocolate and confectionery industry can leverage the resurgence of classic flavor combinations like peanut butter and chocolate by developing new products that cater to this craving. - **Food and Beverage Retail:** Food and beverage retailers can take advantage of limited-time offerings by creating exclusive, time-sensitive products that drive urgency and customer engagement. ## Related on Trend Hunter - [Bold Vegan-Friendly Donuts](https://www.trendhunter.com/trends/vegan-rock-n-roll-donut.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md) - [Collegiate-Themed Donuts](https://www.trendhunter.com/trends/braniacs-revenge-doughnut.md) - [Humorous Pothole-Inspired Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-pothole-doughnut.md) - [Peanut Butter Doughnut Collections](https://www.trendhunter.com/trends/reeses-salty-sweet-doughnuts.md) - [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md) - [Branded Chocolate Donut Ranges](https://www.trendhunter.com/trends/the-krispy-kreme-chocomania-collection.md) - [Breakfast-Themed Donut Ranges](https://www.trendhunter.com/trends/breakfast-club-series.md) - [Nutty Viral Chocolate Donuts](https://www.trendhunter.com/trends/dubai-chocolate-donut.md)