# Natural Ingredient Protein Bars The PB2 Performance Plant Protein Bars Come in Two Flavors By Michael Hemsworth | Published 2023-07-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pb2-performance-plant-protein-bars References: [snackandbakery](https://www.snackandbakery.com/articles/109356-pb2-foods-introduces-plant-protein-bars-in-kroger-stores-across-the-us) & [pb2foods](http://www.pb2foods.com/)  The [PB2](https://www.trendhunter.com/trends/plant-protein-bar-1) Performance Plant Protein Bars are a series of natural snack products being launched by the [plant-based food brand](https://www.trendhunter.com/trends/aloha-plantbased-protein-bars) as the perfect option for consumers to opt for to satiate hunger between meals. The protein bars come in two flavor options including Chocolate Almond and Chocolate Peanut Butter, which contain between 13 and 15-grams of protein per serving. Each bar is crafted with a [vegan-friendly recipe](https://www.trendhunter.com/trends/barebells-vegan-bars) that is also 100% gluten-free, Kosher and non-GMO. The bars each contain three-grams of dietary fiber along with 200-calories or less to position them as the perfect snack for health-conscious consumers. CEO Craig Entwistle spoke on the new PB2 Performance Plant Protein Bars saying, "We’re proud to answer the call for PB2 protein bars that our fans have been asking for. Convenient and nutritious, PB2 Performance Plant Protein Bars also have an unparalleled flavor that make them a perfect option for those of us on the go and leading active, healthy lifestyles.” Image Credit: PB2 Foods ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 89% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Snacks:** The rise of plant-based protein bars presents an opportunity for brands to tap into the growing demand for healthier and sustainable snack options. - **Vegan-friendly Recipes:** Developing protein bars with vegan-friendly recipes allows companies to cater to the increasing number of consumers seeking plant-based and cruelty-free options. - **Health-conscious Snacking:** The popularity of protein bars with low calories and high protein content reflects the trend of consumers actively choosing healthier alternatives for snacking. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the potential of creating more plant-based protein bars to cater to the rising consumer interest in healthier snack options. - **Health and Wellness:** The health and wellness industry can leverage the demand for protein bars with vegan-friendly recipes to promote plant-based, sustainable and nutritious snacking choices. - **Fitness and Sports Nutrition:** The fitness and sports nutrition industry can capitalize on the trend of health-conscious snacking by developing protein bars with high protein content and low-calorie options for athletes and active individuals. ## Related on Trend Hunter - [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md) - [Plant-Based Nut Bar Snacks](https://www.trendhunter.com/trends/pure-protein-nut-bars.md) - [Plant-Based Protein Bars](https://www.trendhunter.com/trends/bobos-1.md) - [Plant-Based Protein Snacks](https://www.trendhunter.com/trends/chewy-protein-bars.md) - [Flavor-Focused Protein Bars](https://www.trendhunter.com/trends/bobos-protein-bars.md) - [Protein-Rich Vegan Candy Bars](https://www.trendhunter.com/trends/barebells-caramel-peanut.md) - [Nutritionally Informed Vegan Snacks](https://www.trendhunter.com/trends/pulsin-protein-and-brownie-bars.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [High-Protein Low-Ingredient Snack Bars](https://www.trendhunter.com/trends/rxbar-high-protein.md)