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# Powdered Nut-Based Butters
'PB2 Foods' Debuted a Low-Calorie Powdered Cashew Butter

By Colin Smith | Published 2022-02-17 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/pb2-cashew-powder
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/20667-pb2-foods-adds-cashew-powder-to-lineup) & [shop.pb2foods](https://shop.pb2foods.com/products/pb2-cashew-powder)

![Powdered Nut-Based Butters](https://cdn.trendhunterstatic.com/thumbs/471/pb2-cashew-powder.jpeg)

'[PB2 Foods](https://www.trendhunter.com/trends/pb2-pantry-baking-mixes),' the Tifton, Georgia-based manufacturer of powdered butters, has released 'PB2 Cashew Powder' as part of its product lineup. PB2 foods specializes in [nut-based CPG foods](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread) that are health-conscious while appealing to a variety of dietary restrictions.

The PB2 Cashew Powder is made of high-quality cashews that are free of GMOs, contain no added salt or sugar, and are low in calories. On top of this, the PB2 Cashew Powder is vegan, gluten-free, kosher, and low in fat, meaning this powdered nut butter appeals to a wide variety of dietary restrictions. The powdered cashews from PB2 are a good, healthy, [plant-based source of protein](https://www.trendhunter.com/trends/protein-peanut-butter) perfect for a morning meal.

One 16-oz package of PB2 Cashew Powder retails for $19.99 USD, though there are 6.5-oz packages as well that vary in price by location.

Image Credit: PB2 Foods

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 66% | Activity: 62% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What Makes This Trend Stand Out

- **Powdered Nut-based Foods:** The rise in demand for healthy, plant-based protein options provides an opportunity for more innovation in powdered nut-based foods.
- **Low-calorie Nut Butters:** Low-calorie nut butters are becoming increasingly popular as people look to reduce their calorie intake while maintaining a healthy diet.
- **Dietary-restriction Friendly Foods:** The market for foods that are free of common allergens and dietary restrictions continues to grow, creating an opportunity for more innovation in this space.

### Sectors Adopting This

- **Food Manufacturing:** Food manufacturers can meet the demand for healthy, low-calorie, and dietary-restriction friendly foods by innovating with powdered nut butters.
- **Health and Wellness:** The health and wellness industry can benefit from the popularity of plant-based protein options and the trend towards reduced calorie intake with the development of low-calorie nut butters.
- **Retail:** Retailers could capitalize on the growth of low-calorie nut butters and dietary-restriction friendly foods by carrying a wider variety of options in stores.

## Related on Trend Hunter

- [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md)
- [Plant-Powered Protein Bars](https://www.trendhunter.com/trends/plant-protein-bar-1.md)
- [Peanut Flour Baking Mixes](https://www.trendhunter.com/trends/pb2-pantry.md)
- [Vegan-Friendly Pistachio Butters](https://www.trendhunter.com/trends/pot-de-pistche.md)
- [Creamy Cashew Butter Bars](https://www.trendhunter.com/trends/cashew-butter-bar.md)
- [Waffle-Infused Cashew Butters](https://www.trendhunter.com/trends/wisconsin-classic-custard-cashew-butter.md)
- [High-Protein Nut Butters](https://www.trendhunter.com/trends/high-protein-nut-butter.md)
- [Globally Inspired Nut Snacks](https://www.trendhunter.com/trends/cashewbased-snacks.md)
- [Protein-Enhanced Peanut Butters](https://www.trendhunter.com/trends/protein-crunch-peanut-butter.md)
