# Halloween Candy Lattes The Nitro Bar Creates a Reese’s Pumpkins PB Whip Latte By Mursal Rahman | Written with AI assistance | Published 2026-09-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pb-whip-latte References: [beveragedaily](https://www.beveragedaily.com/Article/2026/08/21/hershey-joins-confectionery-megatrend-with-coffee-crossover) & [thehersheycompany](https://www.thehersheycompany.com/en_us/home/newsroom/press-release/2026-08-21-Reeses-Flips-the-Script-on-Fall-Coffee.html)  Reese’s is expanding its signature chocolate and peanut butter combination beyond confectionery through a limited-time partnership with The Nitro Bar. The Reese’s Pumpkins PB Whip Latte transforms the brand’s popular [Halloween candy](https://www.trendhunter.com/trends/reeses-monster-mash-jackhammer) into a seasonal coffee, offering an alternative to the pumpkin spice flavors that typically dominate fall menus. Consumers could first experience the drink at a New York City pop-up on September 14 and 15 before its September 18 to 20 rollout across The Nitro Bar locations. An at-home recipe further extends the concept beyond cafés. The collaboration allows Reese’s to participate in seasonal coffee culture without introducing a permanent product line, while The Nitro Bar gains exposure through a [recognizable confectionery brand](https://www.trendhunter.com/trends/biggby-coffee-twix-drinks). This approach shows how food brands can translate established flavors into new formats, creating limited-time experiences that encourage trial, social sharing and cross-category brand discovery. Image Credit: Hershey ## Trend Insights (Trend Hunter) - Score: 8.1/10 - Popularity: 70% | Activity: 82% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Related on Trend Hunter - [Wintery Coffee Recipe Relaunches](https://www.trendhunter.com/trends/eggnog-latte-1.md) - [Autumnal Coffee Essentials](https://www.trendhunter.com/trends/variety-of-fall-flavors.md) - [Spooky Candy-Topped Lattes](https://www.trendhunter.com/trends/candy-bar-signature-latte.md) - [Popping Sugar-Topped Lattes](https://www.trendhunter.com/trends/poppin-pumpkin-latte.md) - [Winter-Ready Seasonal Beverage Menus](https://www.trendhunter.com/trends/coffee-bean-tea-leaf1.md) - [Artisan-Style Autumnal Cafe Drinks](https://www.trendhunter.com/trends/pumpkin-coffee-menu.md) - [Ethical Chocolate Lattes](https://www.trendhunter.com/trends/hteao-tonys-chocolonely.md) - [Summer-Friendly Pumpkin Cafe Menus](https://www.trendhunter.com/trends/scooters-coffee-pick-your-pumpkin.md) - [Frozen Fall Beverages](https://www.trendhunter.com/trends/pumpkin-spice-cappy.md)