# Jammy Sandwich Ice Creams Baskin-Robbins Has a New PB ‘n J Ice Cream for April 2023 By Katherine Pendrill | Published 2023-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pb-n-j-ice-cream References: [chewboom](https://www.chewboom.com/2023/03/30/baskin-robbins-introduces-new-pb-n-j-ice-cream-and-new-turn-the-tassel-cake/) & [businesswire](https://www.businesswire.com/news/home/20230330005095/en/Baskin-Robbins-Ushers-in-Spring-with-New-Flavor-of-the-Month-PB-%E2%80%98n-J-Refreshing-Fruit-Smoothies-and-All-New-Graduation-Cake)  Baskin-Robbins is turning a classic childhood meal into a delicious new dessert with the launch of its new [PB](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint) ‘n J ice cream. The new PB ‘n J ice cream is [Baskin-Robbins'](https://www.trendhunter.com/trends/oreo-monkey-business) exciting new Flavor of the Month for April 2023. As you might have guessed from the name, the new ice cream is meant to taste just like a classic [peanut butter and jelly sandwich](https://www.trendhunter.com/trends/reeses-pbj-big-cups). The creamy frozen dessert starts with a combination of brown butter-flavored ice cream and smooth peanut butter ice cream, all of which is swirled with sweet grape jelly. As Baskin-Robbins' Director of Product Research & Development, Jeanne Bolger,, explains: "Nothing sparks more joy than the nostalgic taste of peanut butter and jelly, which is why we decided to put a contemporary twist on the tasty and timeless treat with our new PB ‘n J Ice Cream." Image Credit: Baskin-Robbins ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 8% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Childhood Nostalgia-inspired Flavors:** Brands can capitalize on consumers' desire for comfort and familiarity by creating innovative twists on classic childhood foods and tastes. - **Indulgent Flavor Combinations:** Brands can attract adventurous consumers by combining unexpected flavors into indulgent and unique desserts. - **Limited-time Offerings:** Brands can create excitement and urgency among consumers by offering limited-time flavors that drive impulse purchases. ### Where This Applies - **Ice Cream & Frozen Desserts:** The ice cream industry can continue to innovate by exploring new flavor combinations and nostalgic childhood favorites. - **Food & Beverage:** Brands across the food and beverage industry can capitalize on nostalgia-driven cravings to craft unique and indulgent offerings. - **Retail & Hospitality:** Retail and hospitality brands can utilize limited-time offerings to create buzz and drive traffic to their locations. ## Related on Trend Hunter - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/peanut-butter-and-jelly-flavor.md) - [Sandwich-Flavored Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-gopuff-pbj-exclusive-pint.md) - [Christmas Treat Ice Creams](https://www.trendhunter.com/trends/peanut-butter-blossom-ice-cream.md) - [Cookie Butter Ice Creams](https://www.trendhunter.com/trends/new-cookie-butter-ice-cream.md) - [Sandwich-Inspired Chocolate Candies](https://www.trendhunter.com/trends/peanut-butter-jelly-mms.md) - [Candy Bar-Inspired Ice Creams](https://www.trendhunter.com/trends/totally-unwrapped-ice-cream.md) - [Fruit-Infused Ice Cream](https://www.trendhunter.com/trends/grilled-peaches-n-cream.md) - [S'mores Ice Cream Pints](https://www.trendhunter.com/trends/ben-jerrys-pb-smore.md) - [Peanut Butter Sandwich Smoothies](https://www.trendhunter.com/trends/nkters.md)