# Sandwich-Inspired Snack Bars Trader Joe's PB & J Bars Put a Snack-Sized Spin on a Classic Sandwich By Katherine Pendrill | Published 2016-08-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pb-j-bars References: [traderjoes](http://www.traderjoes.com/digin/post/pb-j-bar) The new PB & J Bars from the American grocery chain Trader Joe's, puts a twist on a classic sandwich combination. With a growing number of consumers opting for snacks instead of full-sized meals, these new bars provide an easy way to enjoy peanut butter and jelly on the go. The new Trader Joe's PB & J Bars consists of a chewy exterior made from oats, rice flour, peanut flour and peanut butter. The inside of the sandwich features a sweet strawberry fruit filling that is designed to taste just like jelly. The results is a snack that tastes exactly like a peanut butter and jelly sandwich, but has the added bonus of coming in a more portable format. Designed to appeal to children or adults looking for a nostalgic breakfast on the go, these snack bars put a contemporary twist on a classic combination. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Snack-sized Convenience:** The growing number of consumers opting for snacks instead of full-sized meals presents an opportunity for creating convenient and portable snack options. - **Nostalgic Revival:** Reimagining classic combinations in snack bar form can tap into consumers' desire for nostalgic flavors and experiences in a convenient format. - **Flavor Innovation:** Creating new and exciting flavors, such as PB & J Bars, can attract consumers looking for unique and tasty snack options. ### Sectors Adopting This - **Health Snacks:** The health snacks industry can explore the trend of snack-sized convenience and offer nutritious and satisfying snack bar options for on-the-go consumers. - **Confectionery:** The confectionery industry can capitalize on the nostalgia trend by creating snack bars inspired by classic treats that evoke feelings of nostalgia and comfort. - **Food Startups:** Food startups have the opportunity to disrupt the market by creating innovative flavors and concepts in the snack bar category, offering consumers unique and exciting options. ## Related on Trend Hunter - [PB&J-Inspired Snack Bars](https://www.trendhunter.com/trends/no-bread-pbj.md) - [Salty-Sweet Cereal Bars](https://www.trendhunter.com/trends/joes-os-cereal-bars.md) - [Sandwich-Flavored Soft-Baked Cookies](https://www.trendhunter.com/trends/bobos-pbjs.md) - [Crispy Peanut Butter Bars](https://www.trendhunter.com/trends/peanut-butter-wafer-bar.md) - [Comforting Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/tosi-superbites-bars.md) - [Nostalgic Snack Launches](https://www.trendhunter.com/trends/nostalgic-snack.md) - [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md) - [Organic Strawberry Cereal Bars](https://www.trendhunter.com/trends/this-strawberry-walks-into-a-bar.md) - [Nostalgically Flavored Snacks](https://www.trendhunter.com/trends/pbj-pop.md)