# Localized Modern Urban Villas Paz Gersh Architects' 'M House' is Both Cozy and Functional By Joey Haar | Published 2018-05-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paz-gersh-architects References: [archdaily](https://www.archdaily.com/893283/m-house-paz-gersh-architects) With 'M House', local Tel Aviv architecture studio Paz Gersh Architects had a tricky assignment. The studio wanted to create a home that would adhere to the [local architectural gestures](https://www.trendhunter.com/trends/house-in-kyobate) and concepts, but it also needed to design something that would fall in line with [modern design](https://www.trendhunter.com/trends/vaulted-monochrome-haus) (per the request of the studio's clients). M House is the result, and it deftly manages both of those requirements. The clients for M House live in Tel Aviv, of course, but are of European descent. Though they were willing to embrace the local designs, they also have relatives who visit from Europe somewhat frequently, and they didn't want to alienate those loved ones through the design of their home. The [coziness](https://www.trendhunter.com/trends/hedge-and-arbour-house) of Paz Gersh Architects' vernacular is the concession that the studio made. Image Credit: Neve Tzedek, Amit Giron ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 97% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Modern Vernacular Design:** Architects can combine modern designs with local architectural gestures to create new homes that are both functional and embrace traditional aesthetics. - **Family-centric Design:** Designing homes that can accommodate different family members with different cultural backgrounds can lead to unique and comfortable living spaces. - **Mixed-use Urban Villas:** Mixing residential and commercial use in the same urban location can lead to functional and unique living spaces that are close to everyday amenities. ### Where This Applies - **Residential Architecture:** Architects can design modern homes that incorporate traditional aesthetics and are versatile enough to accommodate families with different cultural backgrounds. - **Real Estate:** Investing in mixed-use urban properties can generate new spaces for people to live and work, while also being close to everyday amenities. - **Hospitality:** Hotels or short-term rental properties can be designed to accommodate multiple guests with different cultural backgrounds by embracing local vernacular design and creating a cozy atmosphere. ## Related on Trend Hunter - [Compact White-Painted Modern Homes](https://www.trendhunter.com/trends/whitepainted-modern-home.md) - [Reflective Artful Calming Homes](https://www.trendhunter.com/trends/casa-gesso.md) - [Rustic Warm Homey Residences](https://www.trendhunter.com/trends/mothers-house.md) - [Contemporary Weatherized Homes](https://www.trendhunter.com/trends/acute-house.md) - [Abandoned Bar-Transformed Apartments](https://www.trendhunter.com/trends/xstudio.md) - [Monochromatic Minimal Cozy Homes](https://www.trendhunter.com/trends/vaulted-monochrome-haus.md) - [Pavilion-Style Art Homes](https://www.trendhunter.com/trends/galeria-house.md) - [Slatted Wooden Suburban Homes](https://www.trendhunter.com/trends/wood-slatted-house.md) - [Sculptural LA Homes](https://www.trendhunter.com/trends/cm-g1.md)