# Affordable Money Transfer Campaigns Paysend's New Ad Campaign Targets Hispanic Consumers in the US By Jana Pijak | Published 2023-10-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/paysend References: [paymentsjournal](https://www.paymentsjournal.com/paysend-launches-advertising-campaign-to-reach-hispanic-market/) & [paysend](https://paysend.com/en-us/news/paysend-launches-breakthrough-advertising-campaign)  Paysend, a global digital money transfer platform recently launch of a new advertising campaign, targeting the Hispanic community in the United States -- the world's largest money transfer corridor to Latin America. Paysend aims to revolutionize the way families send financial support across borders and is promoting its service through a comprehensive campaign that features Spanish language TV commercials, program sponsorships, radio ads, podcast sponsorships, and extensive digital content. Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States. Image Credit: Paysend ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 17% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Digital Money Transfer:** Paysend aims to revolutionize the way families send financial support across borders by offering fee-free money transfers to Latin America. - **Hispanic Targeted Advertising:** Paysend's comprehensive ad campaign targeting the Hispanic community in the US highlights the joy of sending money to loved ones. - **Increased Spanish-language Search Investments:** By investing more in Spanish-language search, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States. ### Who This Affects Most - **Financial Services:** Paysend's digital money transfer platform disrupts the traditional financial services industry by offering fee-free transfers to Latin America. - **Advertising:** Paysend's targeted ad campaign aims to disrupt the advertising industry by emphasizing the joy of sending money to loved ones. - **Technology:** Paysend's increased investment in Spanish-language search disrupts the technology industry by providing a specialized money transfer solution for the Hispanic community. ## Related on Trend Hunter - [Global Money-Managing Apps](https://www.trendhunter.com/trends/zing.md) - [Global Money-Transferring Apps](https://www.trendhunter.com/trends/hsbc-2.md) - [Uplifting Latin Business Campaigns](https://www.trendhunter.com/trends/ups.md) - [Humorous Payment Platform Campaigns](https://www.trendhunter.com/trends/paypal-checkout.md) - [Expanded Cross-Border Payments](https://www.trendhunter.com/trends/visa.md) - [Earned Wage Campaigns](https://www.trendhunter.com/trends/earned-wage.md) - [International Currency Solutions](https://www.trendhunter.com/trends/international-currency-solutions.md) - [Cross-Border Remittance Features](https://www.trendhunter.com/trends/e-egypt.md) - [Simplified Digital Financing Apps](https://www.trendhunter.com/trends/spush-wallet.md)