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# Password-Free Online Shopping
PayPal Touch ID Lets One Browse and Shop Without Stopping to Log In

By Charlotte Joyce Kidd | Published 2015-08-26 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/paypal-touch-id
References: [ca.stories.paypal-corp](https://ca.stories.paypal-corp.com/home/touch-id-now-available-on-the-paypal-app) & [ubergizmo](http://www.ubergizmo.com/2015/05/paypal-ios-touch-id/)

[PayPal](https://www.trendhunter.com/trends/tech-friendly-beach-chair) Touch ID will make online shopping more secure and easier than ever, using [fingerprint recognition technology](https://www.trendhunter.com/trends/mastercards-touch-card).

Recently, the online payment giant introduced One Touch Buying. After logging in once, online shoppers are then able to use their PayPal account to purchase items wherever they go on the web. This service is also available across multiple devices. Paypal One Touch allows shoppers to purchase with just one touch or click. After the addition of the new feature, vendors such as Stub Hub saw sales on their sites rise by 50 percent.

Now, Paypal Touch ID allows [iPhone](https://www.trendhunter.com/trends/apple-tap-to-pay) users to log into their Paypal accounts with the touch of a finger, eliminating the need to remember and re-enter a password multiple times. Paypal users simply touch to log in and then shop anywhere on the web without stopping to log in again.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 30% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Fingerprint Recognition Technology:** Fingerprint recognition technology is disrupting the online shopping experience by offering a more secure and convenient way to log in and make purchases.
- **One Touch Buying:** One Touch buying is revolutionizing online shopping by allowing shoppers to make purchases across multiple devices with just one touch or click.
- **Password-free Authentication:** Password-free authentication, such as PayPal Touch ID, is enabling users to log into their accounts and shop online without the need for passwords.

### Industries Being Reshaped

- **E-commerce:** The e-commerce industry can capitalize on fingerprint recognition technology to enhance the security and ease of online shopping for their customers.
- **Payment Processing:** The payment processing industry can leverage the One Touch buying feature to streamline the purchasing process and increase sales for merchants.
- **Biometric Security:** The biometric security industry can benefit from the rise of password-free authentication methods like PayPal Touch ID, offering more secure and convenient options for users.

## Related on Trend Hunter

- [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md)
- [Biometric Sensor Password Authentication](https://www.trendhunter.com/trends/passkey.md)
- [Tap-to-Pay Smartphone Services](https://www.trendhunter.com/trends/apple-tap-to-pay.md)
- [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md)
- [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md)
- [Safe Passwordless Management Services](https://www.trendhunter.com/trends/passkey-support.md)
- [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md)
- [Fingerprint-Scanning Payment Cards](https://www.trendhunter.com/trends/biometric-payment-cards.md)
- [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md)