# NFC Payment Pens Starbucks Created Contactless Payment Pens for Customers in Japan By Laura McQuarrie | Published 2019-09-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/payment-pen References: [nfcw](https://www.nfcw.com/2019/09/19/364441/starbucks-launches-nfc-payment-pens-in-japan/) & [starbucks.co.jp](https://www.starbucks.co.jp/card/touch/pen/) [Starbucks](https://www.trendhunter.com/trends/custom-stainless-steel-bottle) customers in Japan now have the chance to pay for their coffee and refreshments at FeliCa-compatible POS terminals with branded payment pens for a contactless experience. Starbucks Touch: The Pen writes with coffee-colored brown ink and boasts a sleek design that's inspired by a drip coffee machine. When purchased, the contactless payment pen is pre-loaded with a credit balance of ¥1,000 (just under $10 USD) and can be reloaded as needed. The multipurpose device has the potential to be a valuable addition to the offices, purses and pockets of coffee lovers. Starbucks has released a range of [contactless payment products](https://www.trendhunter.com/trends/starbucks-japan-lucky-bag), including a phone case, a flask and even a handbag, all of which allow for payments to be made with regular items. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Contactless Payment Products:** The trend of contactless payment products offers opportunities for businesses to create innovative and convenient payment solutions. - **Branded Payment Tools:** The trend of branded contactless payment tools opens up possibilities for businesses to create unique and personalized customer experiences. - **Multipurpose Payment Devices:** The trend of multipurpose payment devices presents an opportunity for businesses to combine functionality and convenience in their products. ### Where This Applies - **Retail:** The retail industry can capitalize on contactless payment products by offering customers more convenient and seamless payment options. - **Consumer Electronics:** The consumer electronics industry can explore the creation of branded payment tools to enhance the functionality and appeal of their products. - **Fintech:** The fintech industry can innovate by developing multipurpose payment devices that integrate seamlessly into the digital payment ecosystem. ## Related on Trend Hunter - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Collectible Japanese Travel Cups](https://www.trendhunter.com/trends/starbucks-japan-been-there.md) - [Contactless Payment Accepting Tools](https://www.trendhunter.com/trends/tap-to-pay.md) - [Cafe-Themed Technology Accessories](https://www.trendhunter.com/trends/samsung-x-starbucks.md) - [Cartoon-Themed Cafe Collections](https://www.trendhunter.com/trends/starbucks-x-snoopy-collection.md) - [Ready-to-Drink Seasonal Lattes](https://www.trendhunter.com/trends/the-starbucks-pumpkin-spice-latte.md) - [Tourist-Friendly Cafe Kiosks](https://www.trendhunter.com/trends/starbucks-selfservice-kiosks.md) - [Celebratory Sakura Cafe Products](https://www.trendhunter.com/trends/starbucks-japan-sakura-collection.md) - [Micro Train Platform Cafes](https://www.trendhunter.com/trends/starbucks-japan-shinkansen-platform.md)