# Vigilante Social Experiments Payittome Calls Companies to Grant Consumer Wishes By Armida Ascano | Published 2010-09-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/payittome References: [twitter](http://twitter.com/payittome) & [payittome.tumblr](http://payittome.tumblr.com/) Payittome is a social experiment that grants consumer wishes. The Payittome Twitter account first asks its followers to make a wish. The wish will be granted under one condition -- it is specific to a company or product. Once the specific wish is made, companies have the opportunity to promote themselves by fulfilling a follower's wishes. The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers *very* happy. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Consumer Wish Fulfillment:** Companies can disrupt traditional marketing campaigns by promoting themselves through fulfilling specific consumer wishes - **Social Media-driven Marketing:** Companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers - **Gamefication of Marketing:** Companies can disrupt traditional marketing campaigns by offering rewards to consumers through fulfilling their wishes, turning marketing into a competition to grab the most attention ### Sectors Adopting This - **Consumer Goods:** Consumer goods companies can disrupt traditional marketing campaigns by promoting their brands through fulfilling specific customer wishes - **Service-based Industries:** Service-based companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers in innovative ways and fulfill their specific needs and requests - **Marketing and Advertising:** Marketing and advertising companies can disrupt traditional marketing campaigns by offering gameficated marketing services which include the promotion of fulfilling specific customer wishes ## Related on Trend Hunter - [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md) - [Charitable Children-Focused Initiatives](https://www.trendhunter.com/trends/a-wish-a-week.md) - [Shared Expense Managers](https://www.trendhunter.com/trends/paymates.md) - [Wishlist-Spotlighting Billboards](https://www.trendhunter.com/trends/sephora-holiday-billboard.md) - [Digital Wishlist Organizers](https://www.trendhunter.com/trends/my-wish-vault.md) - [Do-Good Pizza Taste Tests](https://www.trendhunter.com/trends/good-tastes-better-social-experiment.md) - [Wish-Friendly Chocolate Treats](https://www.trendhunter.com/trends/wishoco-chocolate-wishbone.md) - [Reverse Black Friday Sales](https://www.trendhunter.com/trends/cards-against-humanity-pays-you.md)