# Flexible eCommerce Payments 'Amazon Pay Monthly' Entices Shoppers with a Buy Now, Pay Later Option By Laura McQuarrie | Published 2016-04-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/pay-monthly References: [amazon](http://www.amazon.co.uk/b?node=2610305031&tag=trenhunt0f-20) & [thesun](http://www.thesun.co.uk/sol/homepage/news/6834515/Shopping-giant-Amazon-to-launch-buy-now-pay-later-service-for-customers.html) Web shoppers who are spending more than £400 on a single or multiple items are now eligible to take advantage of the [Amazon](https://www.trendhunter.com/trends/venmo-1) Pay Monthly program via Amazon UK. The friendly, [flexible financing solution](https://www.trendhunter.com/trends/flexible-payment1) is being introduced thanks to a partnership with [Hitachi Capital](https://www.trendhunter.com/trends/scroll-compressor), offering a convenient credit option that competes with other retailers. Eligible users will be offered Amazon Pay Monthly upon checkout and when selected, a credit check is instantly run on users in order to deem if they will be a good candidate for the program. Amazon Pay Monthly charges 16.9% interest. A representative from Hitachi notes: "It means you can go straight from choosing a new dishwasher or fridge to accessing finance options through us, all while staying on the Amazon site." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Ecommerce Financing Solutions:** Retailers can introduce their own financing solutions for larger purchases to compete with Amazon Pay Monthly and offer customers more payment flexibility. - **Instant Credit Checks:** Incorporating instant credit checks into the checkout process can provide a seamless financing experience for customers and reduce the risk of bad debts for lenders. - **Partnerships with Financing Providers:** Collaborating with financing providers like Hitachi Capital can allow retailers to offer attractive financing options to customers without taking on the financial risk themselves. ### Sectors Adopting This - **Retail:** Retail businesses, particularly those with high-priced items, can benefit from introducing financing solutions to increase sales and customer loyalty. - **Financial Services:** Financial institutions can partner with retailers to offer financing solutions and expand their customer base while generating revenue from interest charges. - **Ecommerce Platforms:** Ecommerce platforms can incorporate financing options into their checkout process to attract more customers and increase sales volume. ## Related on Trend Hunter - [All-New Retail Payment Methods](https://www.trendhunter.com/trends/venmo-1.md) - [Post-Purchase Payment Features](https://www.trendhunter.com/trends/swipe-to-finance.md) - [BNPL-Enabled Home Retailers](https://www.trendhunter.com/trends/at-home1.md) - [Affordable BNPL Programs](https://www.trendhunter.com/trends/apple-pay-later.md) - [Pay-Later Shopping Cards](https://www.trendhunter.com/trends/klarna-card.md) - [Flexible Payment Features](https://www.trendhunter.com/trends/flexible-payments.md) - [Expanded Purchase Financing Tools](https://www.trendhunter.com/trends/klarna-6.md) - [Cashflow Maintenance Credit Payments](https://www.trendhunter.com/trends/american-express-flexible-payment-option.md) - [Integrated E-Commerce Apps](https://www.trendhunter.com/trends/buy-with-prime-for-shopify.md)