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# Pay-in-Aisle Supermarket Systems
Co-op's "Frictionless Shopping Experience" Has No Tills

By Laura McQuarrie | Published 2018-03-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/pay-in-aisle
References: [co-operative.coop](https://www.co-operative.coop/media/news-releases/convenient-future-in-store-as-co-op-dials-up-pay-in-aisle-technology)

Co-op's innovative, easy-to-use app is set to transform supermarkets in the UK with a pay-in-aisle feature—meaning that consumers will not be required to visit a till in order to checkout the items they wish to purchase.

At the store's support center in Manchester, the app featuring [Mastercard’s](https://www.trendhunter.com/trends/mastercard-1) secure digital payment service is currently being tested alongside conventional in-store payment methods. With this new option, consumers have the ability to shop for goods throughout the store as usual, scanning items that they wish to pick up along the way. As part of what is being called a "[frictionless shopping experience](https://www.trendhunter.com/trends/aisle-24-expansion)," customers are able to checkout easily via their mobile device, with the amount owing deducted from their account.

This pay-in-aisle system is set to be rolled out throughout the summer, with additional trials at Co-op's store at [Microsoft's](https://www.trendhunter.com/trends/sainsburys-and-microsoft) UK headquarters in Reading.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 72% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Pay-in-aisle Systems:** Implementing pay-in-aisle systems in retail stores with digital payment services can lead to a streamlined shopping experience for consumers.
- **Frictionless Shopping:** Integrating frictionless shopping experiences with mobile apps can reduce wait times and improve customer satisfaction.
- **Mobile Checkout:** Developing mobile checkout options can provide consumers with a more convenient and efficient way to make purchases in retail stores.

### Sectors Adopting This

- **Retail:** Implementing pay-in-aisle systems and frictionless shopping experiences can innovate the retail industry by improving efficiency and convenience for consumers.
- **Mobile Payments:** Integrating mobile payments with retail stores can provide a more seamless and secure payment option for consumers.
- **Technology:** Developing innovative mobile apps with features such as pay-in-aisle systems and frictionless shopping experiences can revolutionize the technology industry by enhancing the customer shopping experience.

## Related on Trend Hunter

- [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md)
- [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md)
- [Checkout-Free Convenience Systems](https://www.trendhunter.com/trends/7eleven-australia.md)
- [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md)
- [Cashier-Free Grocery Chains](https://www.trendhunter.com/trends/aisle-24.md)
- [AI-Powered Supermarkets](https://www.trendhunter.com/trends/autonomous-grocery-store.md)
- [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md)
- [AI-Assisted Aisles](https://www.trendhunter.com/trends/cantaloupe-smart-aisle.md)
- [App-Powered Checkout Stores](https://www.trendhunter.com/trends/checkoutfree-convenience-store.md)