# Movie-Unlocking Beer Bottles Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer By Laura McQuarrie | Published 2014-07-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pay-for-a-movie References: [movieunlocker](http://www.movieunlocker.com/) & [handh.ru](http://www.handh.ru/) There are a lot of people who now pay to [stream movies at home](https://www.trendhunter.com/trends/abbot-ale-promotion), but the Movie Unlocker seems like a far better system, since it lets you [pay for a movie with beer](https://www.trendhunter.com/trends/go-for-dos). The Movie Unlocker was developed for [Grolsch](https://www.trendhunter.com/trends/visual-brand-identity1) by app developers Heads and Hands, using Bluetooth technology to simplify the process of having to enter a promotional cap under a bottle cap. With the Movie Unlocker, it's as simple as grabbing a bottle of Grolsch and bringing it in close proximity to any device for movie-watching and instantly, you're able to pick a movie of your choosing to view. Each cap's beacon code is completely unique, so that you've got to buy more beer in order to get access to more movies. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Beer-payment Technology:** Developers can create simple payment technology using Bluetooth and unique beacons on beer caps. - **Promotional Beer Campaigns:** Breweries can use beer promotions to attract customers for movies and other events. - **Alternative Movie Payments:** Alternative payments for movies can be developed that go beyond traditional methods like credit cards. ### Sectors Adopting This - **Brewing Industry:** The brewing industry can capitalize on promotional campaigns that use alternative payment methods for movies. - **App Development Industry:** App developers can create new and simplified payment methods using Bluetooth technology. - **Movie Streaming Industry:** The movie streaming industry can look for new ways of monetizing their content, such as accepting beer as a form of payment. ## Related on Trend Hunter - [Recharging Beer Fridges](https://www.trendhunter.com/trends/corona-recharge.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Lockable Soda Bottle Caps](https://www.trendhunter.com/trends/lockable-bottles.md) - [Anti-AI Beer Billboards](https://www.trendhunter.com/trends/heineken-friend.md) - [Interactive Beer Fridges](https://www.trendhunter.com/trends/michelob-ultra-fridge.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Beer Bitcoin Payments](https://www.trendhunter.com/trends/pubinno.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md)