# Store-Specific Payment Platforms The Walmart Pay App Allows Customers to Purchase Goods In-Store By M | Published 2015-12-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pay-app References: [digitaltrends](http://www.digitaltrends.com/mobile/walmart-pay/) & [walmart](http://www.walmart.com) The [Walmart](https://www.trendhunter.com/trends/sams-club-4) Pay app is a brand centric pay platform that allows consumers shopping inside Walmart stores to pay via their smartphones as oppose to with cash or card. The app functions as a mobile payment service that is specific to one brand and offers shopper perks such as inventory browsing, [prescription filling](https://www.trendhunter.com/trends/emporos-patient-pay) and more. The platform is geared towards frequent Walmart shoppers and smartphone users looking to streamline the payment process. The platform allows users to pull up a QR to pay at the till by hooking up other payment services such as credit cards to the app. The service also allows consumers to do in-store tasks such as check out new products, refill pharmaceuticals and be the first to hear about promotions. Platforms that encourage [store-specific pay models](https://www.trendhunter.com/trends/momentapps) allow brands to simplify payment exclusively to a brand, thus increasing sales. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 20% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Store-specific Payment Platforms:** Store-specific payment platforms simplify the payment process and increase sales for brands. - **Mobile Payment Services:** Mobile payment services offer convenience and perks for frequent shoppers. - **Brand-centric Apps:** Brand-centric apps enhance the shopping experience and incentivize customer loyalty. ### Industries Being Reshaped - **Retail:** Store-specific payment platforms disrupt the retail industry by offering a streamlined payment process and improving customer satisfaction. - **Mobile Technology:** Mobile payment services disrupt the mobile technology industry by providing convenient and secure payment options on smartphones. - **Marketing and Advertising:** Brand-centric apps disrupt the marketing and advertising industry by offering personalized promotions and direct communication with customers. ## Related on Trend Hunter - [App-Supported Seamless Checkouts](https://www.trendhunter.com/trends/sams-club-4.md) - [Instant Payment Platforms](https://www.trendhunter.com/trends/paywint.md) - [AR-Powered Shopping Apps](https://www.trendhunter.com/trends/walmart-5.md) - [Retail Social Platforms](https://www.trendhunter.com/trends/walmart-creator.md) - [Expanded Purchase Financing Tools](https://www.trendhunter.com/trends/klarna-6.md) - [Post-Purchase Payment Features](https://www.trendhunter.com/trends/swipe-to-finance.md) - [Parent-Connected Teen Shopping Apps](https://www.trendhunter.com/trends/share2pay.md) - [AR-Powered Retail Apps](https://www.trendhunter.com/trends/augmented-reality-feature.md) - [All-in-One Digital Wallet Services](https://www.trendhunter.com/trends/google-wallet-app.md)