# iPod-Like Electronic Cigarettes The Pax by Ploom is a Stylish and Health Conscious Alternative By Andrew Robertson | Published 2012-06-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pax-by-ploom References: [fastcodesign](http://www.fastcodesign.com/1669992/ploom-pax-could-be-the-ipod-of-tobacco-but-marketing-it-is-a-battle) & [paxvapor](https://www.paxvapor.com/) [Pax](https://www.trendhunter.com/trends/pax-plus-vaporizers) by Ploom is an electronic cigarette that aims to offer a healthier alternative to rolled cigarettes while embodying a contemporary and classical aesthetic appeal. Despite the strict conditions that prevent tobacco companies from advertising on television and most print publications, the 600-billion-dollar business continues to grow. While many anti-smoking agencies use scare tactics such as alarming infographics and disturbing pictures to deter people from smoking cigarettes, Ploom is offering a much healthier alternative without insisting that someone go cold turkey. The Pax is a [handheld vaporizer](https://www.trendhunter.com/trends/best-dry-herb-vaporizer) and works much the same way as vaporizers for marijuana operate. The Pax heats the tobacco until the aromatic properties are released without giving off any carcinogens. The design is a blend between [iPod](https://www.trendhunter.com/trends/tinypod)-like minimalist appeal with a hint of sophisticated allure. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Health Conscious Alternatives:** The trend of offering healthier alternatives to traditional products provides opportunities for disruptive innovation in a variety of industries, including tobacco, food, and beverage. - **Contemporary Aesthetic Appeal:** The trend of incorporating contemporary and stylish designs in consumer products creates opportunities for disruptive innovation in industries such as fashion, technology, and home decor. - **Vaporizer Technology:** The trend of using vaporizer technology in various applications opens up opportunities for disruptive innovation in industries like healthcare, beauty, and herbal products. ### Where This Applies - **Tobacco:** The tobacco industry can explore disruptive innovation by developing healthier alternatives to traditional cigarettes, leveraging the health-conscious trend. - **Fashion:** The fashion industry can tap into the trend of contemporary aesthetic appeal by integrating stylish designs into their products, expanding their customer base. - **Healthcare:** The healthcare industry can embrace the vaporizer technology trend to create innovative solutions for drug delivery or aromatherapy, enhancing patient experience. ## Related on Trend Hunter - [All-Natural Vaping Pods](https://www.trendhunter.com/trends/fresh-pressed-live-rosin.md) - [Advanced Hybrid Vaporizers](https://www.trendhunter.com/trends/pax-plus.md) - [Artist-Designed Vaporizer Designs](https://www.trendhunter.com/trends/pax-plus-vaporizers.md) - [Eco-Conscious Vapor Units](https://www.trendhunter.com/trends/no-saint.md) - [Retro-Futuristic Cannabis Vaporizers](https://www.trendhunter.com/trends/cannabis-interesting-products-2022.md) - [Sleek Herb Vaporizers](https://www.trendhunter.com/trends/herb-vaporizers.md) - [Social Cannabis Consumption Devices](https://www.trendhunter.com/trends/cannabis-consumption.md) - [Advanced Dry Herb Vaporizers](https://www.trendhunter.com/trends/dry-herb-vaporizers.md) - [Artist-Designed Vaporizers](https://www.trendhunter.com/trends/james-goldcrown.md)