# Customized Pet Subscriptions pawTree Connects Pet Parents to Tailored Nutrition Plans By Laura McQuarrie | Published 2017-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pawtree References: [thedieline](http://www.thedieline.com/blog/2017/8/24/my-pawbox) & [pawtree](https://www.pawtree.com/) pawTree recently launched its own [pet care subscription box](https://www.trendhunter.com/trends/purrrypetlove) called 'MY pawBox,' which connects pet parents to [customized nutrition plans](https://www.trendhunter.com/trends/feed-right) and tailored treat selections. With its pet profile system, pawTree assembles a variety of treats, toys and supplements to be delivered to pets on a monthly basis. As it can sometimes be a challenge to figure out the right food for one's pet, this system from pawTree has the potential to take guesswork out of the equation. While there are plenty of pet-focused subscription boxes on the market, MY pawBox sets itself apart from the rest by offering [all-natural nutrition solutions](https://www.trendhunter.com/trends/ancestral-natural-pet-food) and flexibility on its products and delivery, as well as options for both dogs and cats. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 60% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Customized Pet Nutrition:** PawTree's customized pet nutrition plans have the potential to disrupt the pet food industry. - **Personalized Subscription Boxes:** Personalized subscription boxes, like MY pawBox, have the potential to disrupt the subscription box industry. - **Data-driven Pet Care:** PawTree's pet profile system has the potential to disrupt the pet care industry by utilizing data to personalize care. ### Who This Affects Most - **Pet Food:** PawTree's customized nutrition plans have the potential to disrupt the traditional pet food industry by offering all-natural and personalized options. - **Subscription Boxes:** MY pawBox's flexible products and delivery have the potential to disrupt the subscription box industry by offering personalized options for both dogs and cats. - **Pet Care:** The pet profile system used by pawTree has the potential to disrupt the pet care industry by providing data-driven and personalized care for pets. ## Related on Trend Hunter - [Monthly Litter Box Subscriptions](https://www.trendhunter.com/trends/litter-box-subscription.md) - [Holiday-Ready Dog Treat Boxes](https://www.trendhunter.com/trends/dog-treat-box.md) - [Vet-Approved Pet Lines](https://www.trendhunter.com/trends/butcherbox-for-pets.md) - [AI-Powered Pet Meals](https://www.trendhunter.com/trends/ai-powered-dog-food.md) - [Seasonal Dog Toy Subscriptions](https://www.trendhunter.com/trends/subscription-boxes-for-dogs.md) - [Health-Focused Pet Lines](https://www.trendhunter.com/trends/petivity-smart-pet-care.md) - [Pet Care Management Apps](https://www.trendhunter.com/trends/paw-parent.md) - [Curated Vegan Subscription Boxes](https://www.trendhunter.com/trends/vegan-subscription-box.md) - [Pantry-Favorites Subscription Boxes](https://www.trendhunter.com/trends/the-balanced-company.md)