# Pet-Supporting Workplace Policies Zesty Paws' "Paw-ternity" Leave Promotes Happy People and Pets By Laura McQuarrie | Published 2018-11-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pawternity References: [prnewswire](https://www.prnewswire.com/news-releases/pet-first-business-announces-paw-ternity-leave-to-love-policy-300730132.html) & [zestypaws](https://zestypaws.com/) Zesty Paws, a provider of [pet health supplements and grooming supplies](https://www.trendhunter.com/trends/welltayl), is joining a growing number of companies that are now offering "Paw-ternity" leave to support people, pets and a well-balanced workplace. The new Paw-ternity time off policy from Zesty Paws gives "all eligible employees to take an extra day of paid time off each year to spend with their pets." Those who make the most of this policy are asked to take a picture of their pet and detail how their day was spent together, which will be shared with other employees. Zesty Paws' commitment to [improving the lives of pets](https://www.trendhunter.com/trends/better-cities-for-pets) and the people who care for them also includes a new pet adoption policy in which it offers an additional paid day off and payment to support 50% of new [pet adoption and rescue fees](https://www.trendhunter.com/trends/onepack-plans). ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 10% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet-friendly Workplace:** Creating a pet-friendly workplace can improve employee satisfaction and well-being. - **Paw-ternity Leave:** Offering Paw-ternity leave allows employees to spend quality time with their pets and promotes work-life balance. - **Pet Adoption Support:** Providing paid leave and financial assistance for pet adoption can encourage more employees to adopt pets. ### Where This Applies - **Pet Health and Wellness:** The pet health and wellness industry can explore new ways to support employees in taking care of their pets. - **Workplace Benefits:** Companies specializing in workplace benefits can develop innovative policies that cater to pet owners. - **Animal Welfare:** Organizations focused on animal welfare can partner with businesses to promote pet adoption and support pet owners. ## Related on Trend Hunter - [Vet-Specific Pet Products](https://www.trendhunter.com/trends/zesty-paws-professional.md) - [Vet-Formulated Pet Supplements](https://www.trendhunter.com/trends/zesty-paws-vet-strength.md) - [Pet Probiotic Sponsorship Partnerships](https://www.trendhunter.com/trends/american-kennel-club.md) - [Dog-Friendly Workplace Initiatives](https://www.trendhunter.com/trends/cesar-hire-my-dog.md) - [Pet-Friendly Offices Grants](https://www.trendhunter.com/trends/petfriendly-offices-grants.md) - [Pet-Focused Probiotic Ranges](https://www.trendhunter.com/trends/epiq-animal-health.md) - [Charitable Pet-Focused Partnerships](https://www.trendhunter.com/trends/pawsperity.md) - [Employee Pet Care Coverage](https://www.trendhunter.com/trends/pet-care-coverage.md) - [Festive Pet Streaming Services](https://www.trendhunter.com/trends/home-for-the-pawlidays.md)