# Couture Canine Runways The Paws for the Cause Gala 2011 Featured Four-Legged Friend Fashions By Regan Canie | Published 2011-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paws-for-the-cause-2011 References: [dropbox](https://www.dropbox.com/s/lrbewjo6h8gfvjk) & [google](http://www.google.ca/url?sa=t&rct=j&q=paws) It may be called a catwalk, but it looks like it’s a smarter move style-wise to have it run by [Rover](https://www.trendhunter.com/trends/puppy-dating-app-giveaways), after the [Paws for the Cause Gala 2011](https://www.trendhunter.com/trends/dogust-campaign) displayed a dynamic line-up of dapperly dressed dogs. The Toronto-based non-profit organization for pooches holds events like the gala to raise money for [advanced veterinary healthcare](https://www.trendhunter.com/trends/king-animal-hospital) in order to provide precious pups with the highest level of medical love. The fashion show portion of the evening featured celebrity walkers leading adorable hounds that strutted with tail-wagging swagger while decked out in Philip Sparks and Babies & Beasts designs. The event raised a whopping total of $75,000, with 100% of the proceeds going directly to education assistance for future and current veterinary students. The Paws for the Cause Gala 2011 has the dogs on double duty not only acting as man’s best friend, but also as man’s best charitably charming fashion accessory! ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Canine Fashion Shows:** Opportunity for designers to create doggy couture and for pet owners to showcase their stylish furry friends. - **Non-profit Fundraising Events for Pets:** Chance for organizations to raise money for veterinary healthcare and assist future veterinary students. - **Celebrities and Dogs:** Celebrity involvement in dog fashion shows raises awareness and promotes fashionable pet accessories. ### Where This Applies - **Pet Fashion:** Disruptive innovation in the pet fashion industry through high-end couture for dogs. - **Non-profit and Charitable Organizations:** Disruptive innovation opportunities for non-profits in the pet industry to raise funds and provide education assistance. - **Celebrity Branding:** Opportunity for celebrities to collaborate with pet brands and designers to create fashionable pet accessories. ## Related on Trend Hunter - [Luxurious Canine-Celebrating Events](https://www.trendhunter.com/trends/world-dog-day.md) - [Limited-Edition Pet Collections](https://www.trendhunter.com/trends/working-dogs.md) - [Modern Pet Apparel](https://www.trendhunter.com/trends/stylish-pet-collection.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md) - [Personalized Pet Amenities](https://www.trendhunter.com/trends/fairmont-hotels-resorts1.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Pet-Inspired Hotel Services](https://www.trendhunter.com/trends/vip-very-important-pet.md) - [Doll-Themed Dog Collections](https://www.trendhunter.com/trends/canada-pooch-x-barbie.md)