# Pet-Monitoring Activity Trackers Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept By Amy Duong | Published 2023-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pawmate References: [yankodesign](https://www.yankodesign.com/2023/02/10/minimal-pet-tracker-lets-you-keep-an-eye-on-your-fur-babies-at-home/)  Zeynep Emiroğlu unveils a look at the new PawMate concept which is designed as a [pet tracker](https://www.trendhunter.com/trends/life360-pet-gps) to help owners ensure that their pets are safe and well when they are away for longer periods of time. It takes on the look of a [classic dog or cat collar](https://www.trendhunter.com/trends/halo-collar) but it is able to understand their activity. This includes the steps that their pets take to help provide some health insights. It is made in collaboration with the PawMate Beacon which helps place in certain areas to enhance [activity tracking](https://www.trendhunter.com/trends/dash). The look features a rubber attachment and is covered by a silicone coat with an LED light that is attached for an indication of the battery status. Image Credit: Zeynep Emiro?lu ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 55% | Activity: 64% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Pet Activity Tracking Technology:** There is a trend towards developing advanced pet trackers that provide health insights and activity tracking. - **Smart Pet Collars:** Smart pet collars are becoming increasingly popular as pet owners seek ways to ensure their pets are safe and well. - **Collaboration in Pet Technology:** Collaboration between pet collar designers and activity tracking companies is bringing advanced technology to the pet industry. ### Sectors Adopting This - **Pet Tech Industry:** The pet tech industry is experiencing disruptive innovation as advanced pet trackers and health devices become increasingly popular. - **Wearable Technology Industry:** The wearable technology industry is expanding beyond human use to include advanced pet tracking devices and smart collars. - **Collaborative Design Industry:** Collaborative design is becoming prevalent in the pet technology industry as companies work together to bring advanced products to market. ## Related on Trend Hunter - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md) - [Smart Health-Monitoring Dog Collars](https://www.trendhunter.com/trends/minitailz-dog-collar.md) - [Connected Cat Activity Trackers](https://www.trendhunter.com/trends/smart-cat-collar.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/petpace-health-20.md) - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [Connected Pet Care Systems](https://www.trendhunter.com/trends/pingpong-pet-system.md) - [GPS Pet Trackers](https://www.trendhunter.com/trends/petcube-gps-tracker.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md) - [Smart Wearable Pet Trackers](https://www.trendhunter.com/trends/gochip.md)