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# Giant Naked Dude as Art
Pawel Althamer in the Milan Sky

By designtrotter | Published 2007-05-08 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/pawel-althamer-in-milan-sky
References: [designtrotter.it](http://www.designtrotter.it) & [stfrancis.it](http://www.stfrancis.it)

From May 7th through June 5th, 2007, the [Fondazione Nicola Trussardi](https://www.trendhunter.com/trends/satellite-exhibition) in Milan, presents One Of Many, the first major [solo exhibition](https://www.trendhunter.com/trends/ralph-pucci-pure-exhibition) in Italy by Polish artist Pawel Althamer. Pawel Althamer is among the most respected artists from Eastern Europe. In his [sculptures, installations, performances](https://www.trendhunter.com/trends/playful-sculptures), and videos Althamer portrays a world populated by everyday heroes, marginal characters and fragile martyrs. Pawel Althamer's obsession is the representation of the Human Being, shaken by ancestral fears, social tensions and hallucinated visions.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Contemporary Art Installations:** Pawel Althamer's One Of Many exhibition poses an opportunity for galleries to explore modern art installations.
- **Human Representation in Art:** As depicted by Pawel Althamer, the representation of human beings in art can be used by advertisers as a new form of self-expression.
- **Polish Contemporary Art Scene:** With Polish artists like Pawel Althamer gaining international recognition, there is an opportunity to further explore the contemporary art scene in Poland.

### Sectors Adopting This

- **Art Galleries:** Galleries can capitalize on the opportunity to explore new forms of contemporary art installations as seen in Pawel Althamer's exhibition.
- **Advertising:** The representation of human beings in art can be utilized as a new form of self-expression in advertising campaigns.
- **Cultural Tourism:** With the growing international recognition of Polish contemporary artists, Poland can explore the potential of cultural tourism.

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