# Microbiome-Friendly Paw Protectors WagWell's Paw Balm is the First to Be Certified by MyMicrobiome By Laura McQuarrie | Published 2024-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paw-protector References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/mymicrobiome-unveils-world-s-first-microbiome-friendly-pet) & [mymicrobiome.info](https://www.mymicrobiome.info/en/product-details/paw-protector)  Paw protectors are essential for protecting and soothing pets’ paws, and [WagWell's](https://www.trendhunter.com/trends/omega-dog-supplements) specially crafted formula goes above and beyond by not only moisturizing but also preserving natural microbial communities. This groundbreaking product is the first [microbiome-friendly paw balm for dogs](https://www.trendhunter.com/trends/biomeblush), as certified by [MyMicrobiome](https://www.trendhunter.com/trends/light-serum-spf). The vet-approved Paw Protector boasts natural antimicrobial and antifungal benefits, and forms a protective barrier to keep out disruptive germs and dirt. The impressive all-natural formula is clinically proven to immediately improve the skin’s barrier and reduce redness, and it does so with hard-working ingredients like coconut oil, beeswax, sunflower seed oil and sunflower seed wax, plus jojoba seed oil, olive husk oil and a dose of Vitamin E. This multi-use formula can also be safely applied to the snout and ears to provide swipe-on protection and soothing as needed. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 30% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Microbiome-friendly Pet Products:** Emerging pet care products that maintain the natural microbial ecosystem are paving the way for healthier animal care solutions. - **Natural Antimicrobial Formulas:** Cutting-edge formulations using natural ingredients like coconut oil and jojoba seed oil are addressing microbial and antifungal needs effectively in pet care. - **Certified Pet Health Innovations:** Certifications like MyMicrobiome are becoming a benchmark for new pet products, ensuring transparency and efficacy in promoting animal well-being. ### Sectors Adopting This - **Pet Care:** The pet care industry is increasingly incorporating scientifically-backed, microbiome-friendly products to enhance overall animal health. - **Natural Health Products:** The natural health sector is seeing a rise in demand for antimicrobial and antifungal solutions derived from plant-based ingredients. - **Veterinary Services:** Veterinary services are adopting advanced, certified health products to offer better care options for pets regarding skin and microbial health. ## Related on Trend Hunter - [Microbiome-Balancing Pet Balms](https://www.trendhunter.com/trends/pawbiome-pet-balm.md) - [Comfort-Oriented Pet Balms](https://www.trendhunter.com/trends/vetericyn.md) - [Enzyme-Powered Paw Balms](https://www.trendhunter.com/trends/funky-paws.md) - [Dog Skincare Lines](https://www.trendhunter.com/trends/dog-skincare.md) - [Dog-Friendly Microbiome Supplements](https://www.trendhunter.com/trends/gutwell.md) - [Plant-Based Pet Paw Cleaners](https://www.trendhunter.com/trends/pet-paw-cleaners.md) - [Science-Backed Pet Care Lines](https://www.trendhunter.com/trends/welltayl.md) - [Pet Microbiome Supplements](https://www.trendhunter.com/trends/gutwell-1.md) - [Microbiome-Friendly Sunscreens](https://www.trendhunter.com/trends/light-serum-spf.md)