# Clean Menopausal Skincare The 'Pause Well-Aging' Line Targets the Three Stages of Menopause By Laura McQuarrie | Published 2019-06-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pause-well-aging References: [prnewswire](https://www.prnewswire.com/news-releases/beauty-veteran-targets-skin-changes-during-menopause-with-a-new-clean-skincare-line-pause-well-aging-300861989.html) & [pausewellaging](https://pausewellaging.com/) Pause Well-Aging is a new skincare line from the Rochelle Weitzner, the former CEO of Erno Laszlo and former CFO at [Laura Mercier Cosmetics](https://www.trendhunter.com/trends/laura-ashley-x-the-adorable-pooch-company) and [RéVive Skincare](https://www.trendhunter.com/trends/menopause-range). The skincare line introduces science-backed solutions that are specifically aimed at supporting the skin through the three stages of menopause. According to Weitzner, "For all the noise we make about aging and all the products aimed at anti-aging, it was as if the whole topic of menopause was forbidden." Like Pause, a handful of brands are also helping to address the symptoms of menopause with contemporary solutions. Pause Well-Aging taps into an underserved market with its Hot Flash Cooling Mist, the deeply hydrating Collagen Boosting Moisturizer and the Fascia Stimulating Tool, which takes the form of an [FDA](https://www.trendhunter.com/trends/menopause-retreat)-cleared Class I medical device that was created with a doctor of physical therapy. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 54% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Menopausal Skincare:** Disruptive innovation opportunity: Develop skincare products specifically tailored to support the skin through the three stages of menopause. - **Science-backed Solutions:** Disruptive innovation opportunity: Incorporate scientific research and evidence into skincare formulations to create more effective products for menopausal women. - **Addressing Menopause Symptoms:** Disruptive innovation opportunity: Create contemporary solutions that specifically target and alleviate the symptoms of menopause. ### Who This Affects Most - **Skincare:** Disruptive innovation opportunity: Develop new product lines and formulations that cater specifically to menopausal women and address their unique skincare needs. - **Beauty:** Disruptive innovation opportunity: Introduce innovative beauty products that focus on supporting women through the different stages of menopause, providing solutions for specific concerns and challenges. - **Healthcare:** Disruptive innovation opportunity: Combine medical expertise with skincare technology to develop novel solutions that alleviate menopausal symptoms and improve overall well-being. ## Related on Trend Hunter - [Co-Created Menopause Skincare](https://www.trendhunter.com/trends/revival-vitality-menopause.md) - [Menopause Skincare Trios](https://www.trendhunter.com/trends/intimate-skincare-routine.md) - [Rejuvenating Biotech Serums](https://www.trendhunter.com/trends/mystro-revive-renewing-serum.md) - [Menopause-Focused Collagen Ranges](https://www.trendhunter.com/trends/menopause-range.md) - [Menopause Wellness Lines](https://www.trendhunter.com/trends/made-with-tmi.md) - [Life Stages-Focused Beauty Brands](https://www.trendhunter.com/trends/skincare-brand-stripes.md) - [Menopause-Friendly Haircare](https://www.trendhunter.com/trends/menoplex.md) - [Menopause-Specific Sleepwear](https://www.trendhunter.com/trends/wuka.md) - [Hydrating Menopause Face Creams](https://www.trendhunter.com/trends/vichy-neovadiol-peri-menopause.md)