# Decadent Meringue Coffees 'Paul's Meringue Factory' Coffee Features a Dollop of the Confection By Joey Haar | Published 2016-11-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pauls-meringue-factory References: [mashable](http://mashable.com/2016/11/28/takeout-drawing-meringue-coffee/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [takeoutdrawing](http://takeoutdrawing.com/cafe/?ckattempt=1) Seoul's 'Takeout Drawing Room' has created a new drink, called '[Paul's Meringue Factory](https://www.trendhunter.com/trends/therapeutic-pet-diet),' that brings a new level of sweetness to coffee. The caffeinated beverage is topped with a sculptural explosion of meringue, making it delicious, decadent, and social media-worthy. With drinks like the pumpkin spice latte popularizing the idea of sweetness in coffee, Paul's Meringue Factory is hardly a surprising idea. However, the drink beats others in terms of its appearance. Topped with [spiky dollops of meringue](https://www.trendhunter.com/trends/baileys-meringues), the aesthetics of the drink are essential, especially considering that Takeout Drawing Room doubles as a small art gallery. The coffee in Paul's Meringue Factory is a simple blend of [espresso and milk](https://www.trendhunter.com/trends/chocolate-mousse-latte). Because of the composition of meringue, it won't melt into the liquid, so consumers can take it out and eat it right away or save it until the end. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 50% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Decadent Meringue Coffees:** The trend of adding decadent meringue toppings to coffees offers an opportunity for coffee shops to create visually appealing, Instagram-worthy beverages. ### Industries Being Reshaped - **Coffee Shops:** Coffee shops can capitalize on the trend of decadent meringue coffees by offering unique and visually stunning beverages that stand out from the competition. ## Related on Trend Hunter - [Nutty-Sweet Sensorial Lattes](https://www.trendhunter.com/trends/fluffy-seagull.md) - [Replenishing Creamy Coffees](https://www.trendhunter.com/trends/cloud-coffee.md) - [Soufflé-Style Dessert Drinks](https://www.trendhunter.com/trends/iced-matcha-souffl.md) - [Aerated Coffee Drinks](https://www.trendhunter.com/trends/aerocano.md) - [Multi-Layered Lavender Lattes](https://www.trendhunter.com/trends/vanilla-lavender-iced-whipped-latte.md) - [Classic Dessert-Flavored Coffees](https://www.trendhunter.com/trends/nescaf-dessert-edition.md) - [Fragrance-Inspired Lattes](https://www.trendhunter.com/trends/afternoon-delight-latte.md) - [Cookie Mochaccino Desserts](https://www.trendhunter.com/trends/frrrozen-mochaccino.md) - [Festive Dessert-Themed Cafe Drinks](https://www.trendhunter.com/trends/third-wave-coffee-happy-holidays-menu.md)