# Preservative-Free Pet Foods Paul's Custom Pet Food Creates Wholesome and Organic Food for Dogs By Jana Pijak | Published 2019-01-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pauls-custom-pet-food References: [paulscustompetfood](https://www.paulscustompetfood.com) [Paul's](https://www.trendhunter.com/trends/therapeutic-pet-diet) Custom Pet Food is a brand that prides itself on offering "[fresh, ethically sourced, organic, handmade](https://www.trendhunter.com/trends/get-real-dog-food)" food for dogs. The company is founded by Paul Gallant alongside his wife Lynn and was started after their dog Hunter was diagnosed with cancer. Using nutrition as a tool to help the dog heal and grow stronger, Paul has since created a number of signature recipes like Hunter’s Beef with Greens, Spud’s Beef with Veggies, Jessie’s Beef & Turkey Jambalaya, Darla’s Turkey with Fruit & Vegetables and Casey’s Chicken with Brown Rice. Enriched with iron, lean proteins and Omega-3s, these nutritious and [preservative-free recipes](https://www.trendhunter.com/trends/gently-cooked-dog-food) are each infused with organic meats and fresh fruit and vegetables. Each package of Paul's Custom Pet Food is also free from other artificial additives and antibiotics, making it a safe choice that pet owner can trust. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Preservative-free Pet Foods:** Opportunity to create and market preservative-free pet food products. - **Wholesome and Organic Food for Dogs:** Opportunity to develop and offer wholesome and organic food options for dogs. - **Nutrition as a Healing Tool for Pets:** Opportunity to explore and innovate in the area of using nutrition to aid in pet healing and recovery. ### Who This Affects Most - **Pet Food Industry:** Opportunity for pet food companies to adapt and offer preservative-free options. - **Organic Food Industry:** Opportunity for the organic food industry to expand into the pet food market. - **Veterinary Medicine Industry:** Opportunity for veterinary medicine professionals to explore the use of nutrition in pet healing and wellness. ## Related on Trend Hunter - [Human-Grade Pet Foods](https://www.trendhunter.com/trends/portland-pet-food-company.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md) - [Custom Grain-Free Pet Foods](https://www.trendhunter.com/trends/activa-custom.md) - [Locally Farmed Pet Foods](https://www.trendhunter.com/trends/pawstone.md) - [Custom Dog Food Blends](https://www.trendhunter.com/trends/justfoodfordogs.md) - [Clean-Label Dog Foods](https://www.trendhunter.com/trends/freshpet-clean-label-project.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Custom Puppy Food Diets](https://www.trendhunter.com/trends/goodwoofsg.md) - [Humanely-Raised Organic Pet Foods](https://www.trendhunter.com/trends/the-grateful-pet.md)