# Australian-Made Influencer Skincare Paullie is a New Gen Z Skincare Brand by Anna Paul By Laura McQuarrie | Published 2023-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paullie References: [russh](https://www.russh.com/anna-paul-skincare-brand-paullie/) & [paullie](https://paullie.com/password) Paullie is an upcoming skincare brand from Australian influencer Anna Paul, who boasts more than seven million followers on [TikTok](https://www.trendhunter.com/trends/point-of-view-beauty) alone. The Australian-made, vegan and cruelty-free skincare products include staples such as the Calm Cleanser, the Reset Hydrating Serum, the Daydream Moisturiser and the Take Time Clay Mask, each of which is wrapped in attention-grabbing colorful packaging that speaks to Gen Z. [Influencer-created skincare lines](https://www.trendhunter.com/trends/dua-skincare) like Paullie are redefining the beauty industry with their enticing combination of fun packaging and unparalleled hype. While eye-catching designs and aesthetics add an element of excitement and enjoyment to consumers' daily routines, the influence and credibility established by social media personalities inspire people to not only start but also maintain and expand their skincare routines. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 96% | Activity: 95% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Influencer-created Skincare Lines:** Influencer-created skincare lines are redefining the beauty industry with their enticing combination of fun packaging and unparalleled hype. - **Eye-catching Designs and Aesthetics:** Eye-catching designs and aesthetics add an element of excitement and enjoyment to consumers' daily routines. - **Influence and Credibility of Social Media Personalities:** The influence and credibility established by social media personalities inspire people to not only start but also maintain and expand their skincare routines. ### Where This Applies - **Beauty Industry:** Influencer-created skincare lines and eye-catching designs disrupt the beauty industry, capturing consumers' attention. - **Packaging Industry:** The enticing combination of fun packaging and unparalleled hype in influencer-created skincare lines drives innovation and disruption in the packaging industry. - **Social Media Industry:** The influence and credibility established by social media personalities in the skincare industry create opportunities for growth and innovation in the social media industry. ## Related on Trend Hunter - [Influencer-Approved Beauty Brands](https://www.trendhunter.com/trends/point-of-view-beauty.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Influencer-Backed Peptide Moisturizers](https://www.trendhunter.com/trends/ilona-maher.md) - [Science-Backed Skincare Debuts](https://www.trendhunter.com/trends/paulas-choice-1.md) - [Premium Youth Skincare](https://www.trendhunter.com/trends/kinside.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Scientist-Founded Skincare Brands](https://www.trendhunter.com/trends/pareva-beauty.md) - [Youth-Safe Skincare Hubs](https://www.trendhunter.com/trends/gen-a-z-hub.md) - [Counter-Wellness Skincare Collections](https://www.trendhunter.com/trends/party-of-you.md)