# Solitary Splintered Space Spreads The Pauline Van Der Cruysse Grit Magazine Editorial is Sorrowful By Corinne Guirgis | Published 2011-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pauline-van-der-cruysse-grit-magazine References: [piecesnmelodies](http://piecesnmelodies.com/2011/07/26/pauline-van-der-cruysse-by-jimmy-fontaine-grit-magazine-7-pre-fall-winter-2011/) & [art8amby.wordpress](https://art8amby.wordpress.com/2011/07/05/four-covers-of-grit-magazine-pre-fall-2011/) There's something eerily striking about this Pauline Van Der Cruysse Grit Magazine #7 spread. Shot by Jimmy Fontaine, the editorial and cover shoot have a lonely Van Der Cruysse moving through a variety of dark and isolated rooms that are seemingly run down and abandoned. The desolate lighting and settings create a [sinister ambiance](https://www.trendhunter.com/trends/the-room-by-gentle-monster) that is reminscent of the early stages of a horror movie, yet the shoot is bewitchingly beautiful. The spread was shot for the magazine's Pre Fall/Winter 2011 issue, which will also features three other [stunning covers](https://www.trendhunter.com/trends/winter-2025-campaign) starring Hanna Samokhina, Melodie Monrose, and Hanne Bruning. **Implications** - Independent art and fashion publications that release issues on a seasonal, rather than monthly basis, are on the rise as the most trusted sources in the fashion world. With [edgier, more boundary-pushing photo shoots](https://www.trendhunter.com/trends/alessandro-micheles), these mags appeal to the younger generation of fashionistas who are looking for something fresh and different. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 92% | Activity: 58% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Seasonal Independent Publications:** The rise of fashion publications releasing issues on a seasonal, rather than monthly basis, presents an opportunity for disruptive innovation in the niche publishing industry. - **Boundary-pushing Photo Shoots:** Edgier and more boundary-pushing photo shoots are becoming increasingly popular, presenting an opportunity for photographers and fashion designers to create fresh and unique content. - **Desolate Aesthetic:** The eerie and beautiful aesthetic of desolate, abandoned settings present an opportunity for creatives in the film and photography industries to explore new visual styles and storylines. ### Who This Affects Most - **Fashion Publishing:** The rise of seasonal independent publications presents an opportunity for disrupters in the fashion publishing industry to create fresh and unique content that appeals to a younger demographic. - **Photography:** The trend towards boundary-pushing photo shoots presents an opportunity for photographers to experiment with new styles and techniques that break from traditional norms and attract a more modern audience. - **Film:** The desolate and eerie aesthetic of abandoned settings present an opportunity for filmmakers to explore new storytelling techniques that create a sense of mystery and intrigue. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)