# Hazy Winter Shoots Photographers Paulina Persson and Sarah Bolmsten Create Gorgeous Photo Works By Allison Love | Published 2010-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paulina-persson-and-sarah-bolmsten References: [lifelounge](http://www.lifelounge.com/photography/gallery/paulina-persson-and-sarah-bolmsten-photography.aspx) & [sarahpaulina](http://www.sarahpaulina.com/) Photographers Paulina Persson and Sarah Bolmsten are quite a talented team. The Swedish artists have shot campaigns and editorials for high-end fashion mags all over the world. This photo series features a range of styles, with some [colorful and worldly prints](https://www.trendhunter.com/trends/ski-collection-1), and other more subdued and grungy shots. All equally artistic, these gorgeously composed works definitely prove Paulina Persson and Sarah Bolmsten as [versatile photographers](https://www.trendhunter.com/trends/betterstudio). **Implications** - Placing fashion amongst the elements suggests both durability of the design as well as versatility in a number of environments. A fashion shoot in a [winter wasteland](https://www.trendhunter.com/trends/fall-and-winter-line) gives these clothes an edge over competing collections. Companies should consider how to incorporate aspects of nature into promoting their products to infuse their designs with this sense of resilience. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Fashion and Nature:** Incorporating elements of nature into fashion promotions for added resilience. - **Versatile Photography Styles:** Trend of photographers showcasing a range of photography styles and versatility. - **High-end Editorial Campaigns:** High-end editorial campaigns are still relevant and in demand. ### Sectors Adopting This - **Fashion:** Fashion industry can incorporate natural elements into product promotions. - **Photography:** Photography industry can promote versatility in showcasing a range of styles. - **Publishing:** Publishing industry can continue to offer high-end editorial campaigns to their clients. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Functionally Weatherproof Photo Gear](https://www.trendhunter.com/trends/long-weekend-1.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Wearable Art Streetwear](https://www.trendhunter.com/trends/a-days-march-1.md)