# Polaroid-Like Fashion Ads The Paule Ka SS14 Campaign Stars Model Karen Elson By Meghan Young | Published 2014-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paule-ka-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/paule-ka-springsummer-2014-campaign/) & [fr.pauleka](http://www.fr.pauleka.com/) There is something about the quality of the images in the Paule Ka SS14 ad campaign that brings to mind [Polaroid](https://www.trendhunter.com/trends/analog-life) photos. From the warmth of the scenes to the rawness of the quality and, of course, the presence of a white border, the images have a vintage appeal that hones in on the ladylike looks featured throughout. Yet overall the [fashion showcased throughout](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) is [chic and contemporary](https://www.trendhunter.com/trends/contemporary-femininity). The Paule Ka SS14 ad campaign was shot by photographer Venetia Scott. It stars British model Karen Elson. The elegant redhead strikes demure poses in Los Angeles, California, while surrounded by lush greenery. This tropical foliage provides the perfect backdrop for the sophisticated, streamlined ensembles. The Paule Ka SS14 photoshoot, which borderlines on glamorous, was creative directed by Paule Ka designer Serge Cajfinger. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Create a clothing line that combines vintage aesthetics with modern designs. - **Film-inspired Photography:** Disruptive innovation opportunity: Develop a camera app that mimics the look and feel of Polaroid photos. - **Nature-inspired Shoots:** Disruptive innovation opportunity: Design a sustainable fashion brand that incorporates natural elements in its advertising campaigns. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Use 3D printing technology to create customizable fashion pieces. - **Photography:** Disruptive innovation opportunity: Develop a photography platform that connects models, photographers, and stylists for creative collaborations. - **Advertising:** Disruptive innovation opportunity: Create an augmented reality advertising platform that allows users to virtually try on clothes before purchasing. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)