# Salmon-Colored Shoots Jessica Stam Stars in the Paule Ka Spring 2012 Ad Campaign By Rebecca Byers | Published 2012-02-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/paule-ka-spring-2012 References: [thingsilike-rotex.blogspot](http://thingsilike-rotex.blogspot.com/2012/02/jessica-stam-for-paule-ka-ss-2012.html) & [fashiongonerogue](http://fashiongonerogue.com/jessica-stam-paule-ka-spring-2012-campaign-venetia-scott/) Canadian supermodel Jessica Stam stars in a 1960s-inspired ad campaign for the Paule Ka Spring 2012 collection. The [sun-soaked images](https://www.trendhunter.com/trends/alessandro-micheles) are the product of famed photographer Venetia Scott. The ads perfectly capture the sun-faded bliss of a luxurious beach vacation, as the shoot took place on location in Mexico at the Boca Chica Hotel in Acapulco. Bright and flirty hues perfect for spring are accentuated by the washed out, film quality of the images, which stay true to its 1960s spirit. Subtle, yet surprising patterns in the Paule Ka Spring 2012 line are shown in a variety of subdued colors, which sparkle in the tropical location, and are highlighted by [fun accessories like bright red sunglasses](https://www.trendhunter.com/trends/stephen-sprouse), matching flats and clutches and neutral-colored woven bags. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 32% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Vintage-inspired Fashion:** Opportunity for fashion businesses to incorporate vintage-inspired designs into their collections. - **Beach Vacation Themes:** Opportunity for travel industry to offer beach vacation packages with a vintage or retro theme. - **Washed Out Photography:** Opportunity for photographers to experiment with washed out or vintage styles of photography for a unique look. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion businesses to incorporate vintage-inspired designs into their collections. - **Travel:** Opportunity for travel industry to offer beach vacation packages with a vintage or retro theme. - **Photography:** Opportunity for photographers to experiment with washed out or vintage styles of photography for a unique look. ## Related on Trend Hunter - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)