# Chic Retro-Inspired Officewear The Paule Ka Fall 2014 Campaign Encourages Strong Workplace Women By | Published 2013-07-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paule-ka-fall References: [pauleka](http://www.pauleka.com/en/news/) The new Paule Ka Fall/Winter 2014 campaign features some of the most vibrant looks for strong-minded women on the market. The editorial stars Angela Lindvall wearing a series of [office-ready fashion](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie) that highlights her femininity while maintaining a sense of strength. The campaign is accompanied by a story, in which a young office worker is seduced by a man. She abandons her work attire for a [glittering cocktail dress](https://www.trendhunter.com/trends/mcqueen-holiday-2025), and goes off to meet him. However, the story never reveals whether she gives into the man, but it is implied that she [fights him with her independence](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman), and refuses to succumb. One of the most striking ensembles from the campaign is a power suit in a dark, navy blue. Its tapered lines and flattering V-neck make it a gorgeous ensemble for any female body type, and proves that women can rock the workplace as much as men can. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Retro-inspired Officewear:** Opportunity for designers to create innovative workwear that combines a vintage aesthetic with modern functionality. - **Feminine Power Suits:** Potential for fashion brands to create stylish and empowering suits that highlight the strength and femininity of women in the workplace. - **Embracing Independence:** Opportunity for brands to showcase the modern career woman who values her independence and refuses to conform to societal expectations. ### Where This Applies - **Fashion Design:** Innovative designers can create retro-inspired officewear that meets the needs of the modern workplace. - **Women's Fashion:** Fashion brands can tap into the demand for feminine power suits that empower women in the workplace. - **Retail:** Retailers can cater to independent career women by offering a wide range of stylish and empowering outfits for the workplace. ## Related on Trend Hunter - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Executive Workwear Collections](https://www.trendhunter.com/trends/12th-tribe-x-corporate-natalie.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md)