# Bright Oversized Pouts '3.2.1..0' by Paula Delgado Features some Gigantic Peckers By Allison Love | Published 2010-08-24 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/paula-delgado References: [behance.net](http://www.behance.net/gallery/3_2_1__0/661323) & [behance.net](http://www.behance.net/PaulaDelgado) Photographer Paula Delgado has captured a strange look for her model. Wearing a ton of [lipstick](https://www.trendhunter.com/trends/mac-cosmetics-x-doja-cat), the model appears as though her lips have been lost in the onslaught of color. Her giant lips are outlined in pink and look a bit like [clown makeup](https://www.trendhunter.com/trends/clinique-x-crayola) on the model's soft face. Paula Delgado has managed to make the model emit an eerie [high-fashion vibe](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) throughout the series, making these '3.2.1..0' photos absolutely surreal. **Implications** - With so many products saturating the market, companies must design new strategies to gain attention from the overwhelmed consumer. Bright colors and shockvertising are two ways to stand out and garner recognition. Businesses should push the boundaries when outlining campaigns and take risks to stay ahead over leading competitors. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 53% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Bright Oversized Pouts:** A trend in the beauty industry for bold and vibrant lip colors that stand out and shock. - **Unconventional Makeup:** The trend of makeup artists and photographers using unusual techniques and color palettes to create edgy, surreal looks. - **Shockvertising:** A trend in advertising to push boundaries and use controversial or shocking imagery to gain attention and stand out from competitors. ### Where This Applies - **Beauty:** Companies in the beauty industry can experiment with unconventional makeup looks and bold colors to stay relevant and attract customers. - **Fashion Photography:** Photographers can use unconventional techniques and mediums to capture surreal and edgy looks that appeal to high-fashion consumers. - **Advertising:** Companies can take risks and push the boundaries with their advertising campaigns, using controversial or shocking imagery to stand out from competitors and gain attention. ## Related on Trend Hunter - [Conditioning Glossy-Wet Lipsticks](https://www.trendhunter.com/trends/rabanne-beauty-dramalips.md) - [In-The-Dark Cosmetic Pop-Ups](https://www.trendhunter.com/trends/shop-in-the-dark.md) - [Surrealist Beauty Lines](https://www.trendhunter.com/trends/toiletpaper-magazine.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Extreme Plumping Glosses](https://www.trendhunter.com/trends/nyx-big-game.md) - [Luminous Gloss-Inspired Installations](https://www.trendhunter.com/trends/miami-art-week.md) - [High-Shine Lip Products](https://www.trendhunter.com/trends/pepper-pout.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md)