# Silly Luxury Hats Paul Stuart Croc Trooper Hat By Going Like Sixty | Published 2007-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-stuart-croc-trooper References: [paulstuart](http://paulstuart.com/product_info.cfm?ProdID=1291&ProdCatId=1013&MainCatId=14&HEADERMENUID=0&subProdCatID=0) Limited Edition! OK, I laughed too when I first saw this [trooper hat](https://www.trendhunter.com/trends/pyper-malone). But when I saw the $1,400 price, I knew I missed something. This hat is so chi-chi that it is out there. Guaranteed nobody else will be wearing this. Unique is hard to do, but this does it, and does it well. It has a matte crocodile skin lining with super soft [nutria fur](https://www.trendhunter.com/trends/shearling-style-hat). **Implications** - One of the best ways a company can attract interest from the general public is by creating an outlandish [novelty item](https://www.trendhunter.com/trends/onelegged-jean). By establishing itself as a ridiculous comic product, the company appeals directly to consumers obsessed with originality and memorable items. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Fashion Items:** Companies can create outlandish products that appeal to consumers obsessed with originality and memorable items. - **Luxury Accessories:** Companies can create luxury accessories like high-end hats with unique materials to appeal to consumers willing to spend large amounts of money. - **Exclusive Limited Editions:** Companies can create limited edition products with a high price point that serve as a status symbol for consumers. ### Sectors Adopting This - **Fashion:** Fashion companies can create highly differentiated products that appeal directly to consumers obsessed with originality and luxury. - **Luxury Goods:** Companies selling high-end goods like jewelry, watches and leather goods can create exclusive products with unique materials and limited inventory to cater to the ultra-wealthy. - **Retail:** Retailers can tap into the trend of exclusive limited edition products, with collaborations and partnerships with luxury brands, to create value for consumers and drive foot traffic to stores. ## Related on Trend Hunter - [Extreme Environment Hat Designs](https://www.trendhunter.com/trends/vollebak-planet-earth-hat-v2.md) - [Dramatically Luxurious Leather Jackets](https://www.trendhunter.com/trends/crocodile-leather-jacket.md) - [Whipped Cream-Themed Fuzzy Hats](https://www.trendhunter.com/trends/whipped-creamthemed-fuzzy-hat.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Bread-Themed Fascinators](https://www.trendhunter.com/trends/bread-hat.md) - [Luxury Collaborative Fuzzy Boots](https://www.trendhunter.com/trends/fur-crocs.md) - [Crystal-Covered Baseball Caps](https://www.trendhunter.com/trends/47-brand-x-swarovski-x-new-york-yankees-hat.md) - [Sci-Fi-Themed Replica Helmets](https://www.trendhunter.com/trends/clone-trooper-phase-ii.md) - [Whisky-Holding Derby Hats](https://www.trendhunter.com/trends/hot-lids.md)