# Fashionably Rustic Stores Paul Smith's Parisian Shop Has a Vintage Vibe By Christina Butty | Published 2009-07-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smiths-parisian-shop References: [hypebeast](http://hypebeast.com/2009/07/a-look-inside-paul-smith-paris/) & [paulsmith](http://www.paulsmith.co.uk/) Though high fashion folks usually opt for very modern designed and styled retail spaces, Paul Smith's Parisian shop has gone in a totally different direction. Paul Smith's Parisian shop looks more like a [vintage store](https://www.trendhunter.com/trends/moma-design-store-soho) than a hoity retail space. The details of the space itself are very rustic with the stone walls, chipped paint and wooden beams. The clothing is sparsely, effortlessly displayed, but still keeps with the feel of the space. **Implications** - While many of today's consumers possess a strong desire for new products boasting cutting-edge and innovative designs, there are others who relish in [simplicity and tradition](https://www.trendhunter.com/trends/retail-environment). Businesses that infuse their products or services with vintage or classic qualities will likely appeal to those seeking something simpler and less complicated than many of today's concepts. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 71% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Retail:** Opportunity for businesses to create retail spaces with a rustic and vintage aesthetic, appealing to consumers seeking tradition and simplicity. - **Effortless Display:** Opportunity for businesses to adopt a minimalistic approach to product display, catering to consumers who appreciate simplicity. - **Classic Qualities:** Opportunity for businesses to incorporate vintage or classic qualities into their products or services, attracting consumers looking for something less complicated. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can create unique store experiences by embracing vintage-inspired designs and effortless product display. - **Home Decor:** Home decor brands can tap into the vintage trend by offering rustic and classic-inspired products for consumers seeking simplicity in their interior design. - **Hospitality:** Hotels and restaurants can incorporate vintage aesthetics into their interior design and service offerings, providing guests with a nostalgic and traditional experience. ## Related on Trend Hunter - [Contemporary Luxury Retail Spaces](https://www.trendhunter.com/trends/contemporary-luxury.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Rejuvenated Concept Candle Stores](https://www.trendhunter.com/trends/candle-stores.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [Culturally Influenced Parisian Boutiques](https://www.trendhunter.com/trends/luniform.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Restored Retail Interiors](https://www.trendhunter.com/trends/moma-design-store-soho.md)