# Holy Grail-Carafes Paul Smith's Evian Bottle for Annual Limited Release By Jacqueline Parrish | Published 2009-09-25 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smiths-evian-bottle References: [thedieline](http://www.thedieline.com/blog/2009/09/paul-smith-for-evian.html) & [evian](http://www.evian.com/) Providers of satisfying H20 as well as [innovative packaging](https://www.trendhunter.com/trends/bottle-packagings), the water giant has just released pictures of Paul Smith’s Evian bottle design slated for a limited edition release in November. Known for his sense of fun, and optimistic attitude, Paul Smith’s Evian bottle design was a well-executed nod to his signature Paul Smith stripes. Just in time for Christmas, Paul Smith’s Evian bottle, while certainly not glaring with festive colors, is a [multicolored collectors item](https://www.trendhunter.com/trends/crayola-x-swell) with five different caps to collect. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 3% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### What's Driving This Trend - **Limited Edition Packaging:** Companies can create annual limited edition packaging designs to create buzz and engage consumers. - **Celebrity Collaborations:** Collaborating with renowned personalities or designers to create unique product designs that can help brands stand out in the market. - **Collectible Packaging:** Creating collectible packaging by introducing variants of the packaging can boost consumer engagement and loyalty. ### Who This Affects Most - **Beverage Industry:** Beverage companies can leverage limited edition packaging concepts and celebrity collaborations to differentiate themselves amongst competitors. - **Design Industry:** Design firms can collaborate with beverage companies to create unique and attractive packaging designs that cater to consumer preferences and generate revenue. - **Consumer Goods Industry:** Consumer goods companies can adopt collectible packaging options in their products to attract and retain customer interest. ## Related on Trend Hunter - [Limited-Edition Glass Water Bottles](https://www.trendhunter.com/trends/fountain-of-youth-bottles.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Sparkling Water Art Exhibits](https://www.trendhunter.com/trends/sara-shakeel.md) - [Recyclable Packaging Sparkling Waters](https://www.trendhunter.com/trends/canned-sparkling-water.md) - [Eco Filtration Water Bottles](https://www.trendhunter.com/trends/philips-water.md) - [Beneficial Carbonated Waters](https://www.trendhunter.com/trends/evian-carbonated-water.md) - [Metallic Whisky Bottle Cases](https://www.trendhunter.com/trends/levolution-collection.md)