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# Chic-Street Boomboxes
Paul Smith x LASONiC i931 Gives Amplifiers a High Fashion Twist

By Matt Ho | Published 2011-11-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-x-lasonic-i931
References: [hypebeast](http://hypebeast.com/2011/11/paul-smith-x-lasonic-i931x-boombox/) & [samplekickz](http://www.samplekickz.com/2011/11/pre-order-paul-smith&#215lasonic-i931x-boom-box/)

Much like Karl Lagerfeld, Paul Smith is another designer who has dabbled in product designs outside of fashion, so I suppose it was only natural that he tried out music with the Paul Smith x LASONiC i931.

[Retro with a modern twist](https://www.trendhunter.com/trends/d32) is what comes to mind when describing the Paul Smith x LASONiC i931 boombox. The overall design is pretty close to what you would have seen carried around in the 80s, but of course this is much smaller. The i931 has a crisp, white design with a touch of Paul Smith’s [multicolor trademark](https://www.trendhunter.com/trends/pal-bt) seen in many of his clothes and accessories. The front has an [iPod](https://www.trendhunter.com/trends/minimalist-wireless-speaker) dock that controls the MP3 player through an LCD display and it has AM/FM radio integrated into it as well.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 15% | Activity: 63% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Fashion-tech Integration:** The collaboration between Paul Smith and LASONiC to create a fashion-forward boombox demonstrates an opportunity for the fashion and technology industries to create more integrated products.
- **Retro-modern Designs:** The i931 boombox combines a retro design with modern technology, indicating a potential for other industries to combine vintage aesthetics with contemporary innovations.
- **Compact Audio Devices:** As the i931 is a smaller version of traditional boomboxes, there may be a trend towards more compact audio devices that have the same features as larger products.

### Sectors Adopting This

- **Fashion:** This collaboration between Paul Smith and LASONiC represents an opportunity for the fashion industry to branch out into technology and electronics.
- **Technology:** The integration of an iPod dock and LCD display into the i931 boombox presents an opportunity for the technology industry to create more versatile audio devices.
- **Consumer Electronics:** The creation of the i931 boombox underscores a potential trend for smaller and more compact consumer audio devices that don't compromise on design or features.

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