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# Profane Monkey Decks
The Paul Smith x Alien Workshop Skateboard is Stylishly Crude

By Matt Ho | Published 2011-12-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-x-alien-workshop-skateboard
References: [highsnobiety](http://www.highsnobiety.com/news/2011/12/05/paul-smith-x-alien-workshop-skateboard-deck/) & [paulsmith](http://www.paulsmith.co.uk/shop/paul-smith-new-online-356/paul-smith-gifts-paul-smith-alien-workshop-skateboard-resr-alie-skate-1/product.html)

Paul Smith is trading in high-end fashion in favor of extreme sports with the new Paul Smith x Alien Workshop Skateboard.

After dabbling in camera cases and boomboxes, the company uses the Paul Smith x Alien Workshop Skateboard to prove its ability to do just about anything outside of fashion. The street deck is designed with a black and white-striped body. The back showcases multiple images of a smiling cartoon monkey that seems to enjoy flipping people the bird. One detail that's worth noting is that Paul Smith has integrated its multi-color, striped design on the edge of the skateboard as a small signature.

The Paul Smith x Alien Workshop Skateboard is an extremely limited item with only 200 pieces available. It's now available at the Paul Smith online store.

## Trend Insights (Trend Hunter)

- Score: 0.5/10
- Popularity: 3% | Activity: 3% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Extreme Sports Fashion:** The Paul Smith x Alien Workshop Skateboard combines high-end fashion with extreme sports, showcasing a trend of fashion brands entering the sports market.
- **Limited Edition Collaborations:** The limited availability of the Paul Smith x Alien Workshop Skateboard highlights a trend of brands partnering with each other for exclusive, collectible products.
- **Graphic Art Skateboards:** The use of bold graphic designs, such as the Paul Smith x Alien Workshop Skateboard's cartoon monkey motif, represents a trend of artistic expression in the skateboarding industry.

### Sectors Adopting This

- **Fashion:** Fashion brands like Paul Smith expanding into the sports market creates new opportunities for disruptive innovation in the fashion industry.
- **Branding and Marketing:** Limited edition collaborations like the Paul Smith x Alien Workshop Skateboard present opportunities for brands to create buzz and engage with their audience through exclusive products.
- **Sports and Leisure:** The popularity of graphic art skateboards, as seen in the Paul Smith x Alien Workshop Skateboard, provides innovative opportunities in the sports and leisure industry for unique designs and collaborations.

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