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# Inkblot Surf Gear
Paul Smith Releases the Limited Edition 'X Swami' Surfboard

By Jordy E | Published 2012-03-16 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/paul-smith-surfboards
References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/) & [swamis](http://swamis.com/surfboards/board/fathoms-swami&#8217s-x-paul-smith)

Fashionable business collaborations are popping up everywhere, and they have even made inroads into the surfing industry with the latest Paul Smith 'X Swami' surfboards.

One of the most remarkable characteristics of the Paul Smith-Swami Surf Company partnership is the representation of UK talent. As the companies are both operated within the English country, they exemplify the longstanding prowess that has always been associated with the culture, especially in the realm of fashion.

The stylish black and white X Swami surfboards are [limited edition sportswear pieces](https://www.trendhunter.com/trends/moncler-grenoble-xx-whitespace) with only fifty of their kind. Playing up on the Paul Smith designation, each board features the designers initials, along with numbers that signify the restricted production process. With a [long-board shape](https://www.trendhunter.com/trends/newave-modular-surfboard) and a sleek exterior, the board is sure to please dapper surfers.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 22% | Activity: 15% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### Key Themes Behind This Trend

- **Fashionable Business Collaborations:** Opportunity for brands to partner with fashion labels and create limited edition products.
- **Limited Edition Sportswear:** Creating exclusivity and scarcity in sportswear products can drive consumer demand and appeal to a niche market.
- **Surfing Industry Partnerships:** Collaborations between surf companies and fashion brands can bring together different customer segments and create unique products.

### Where This Applies

- **Fashion:** Creating limited edition products in collaboration with fashion brands can drive brand awareness and increase sales.
- **Sportswear:** Launching limited edition sportswear products can create buzz and generate interest among consumers.
- **Surfing:** Integrating fashion elements into surf gear can expand the target market and attract fashion-conscious consumers to the sport.

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